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Finance and Management

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Finance and Management
Growth strategy: Marketing

1. Introduction A business will never grow fully in a single day. Some changes, subtractions, and additions will have to be done on a daily basis in finance and management for the business to grow. In the companies, the people who have the mandatory to take care of the growth of the company are managers. They are critical people thus; they should possess some characteristics that will help to be active daily. They determine a lot to the accomplishment or failure of a business. Some tasks involve management that managers have to do on a daily basis. One of this tasks that they have to do for growth of the business is marketing finance and management. Marketing is a key issue in any business that should be taken with the seriousness deserved. Managers have to strategize on a daily basis to find effective ways of increasing their sales and reaching many customers. Although other parties in a business participate in marketing, the mangers are the key planners thus; they make final decisions on what to do and not. This means that all people can manage, but not all of them will be managers. Managers have to have something special that will help them on a daily basis to do marketing finance and management (Pride, Hughes & Kapoor 2009, p.22).
2. Literature review Marketing finance and management determines the success of a business. Managers are the key players in marketing, and they should do it on a daily basis. Marketing is a strategy that is used in sales, communications, and business development. There are some techniques that managers have to use on a daily basis to achieve high sales and effective communication in the business. These techniques will help a business to grow (Mondschein 2009, p.68). Accounting is the first option that has to be looked into before doing any form of marketing. The manager has the role of ensuring that there is enough capital to undertake marketing. This needs fundamental,



References: Armstrong, M, 2011, How to Manage People: Handle People Problems; Motivate Staff; Boost Your Performance, London: Kogan Page Publishers. Birn, R, 2004, the effective use of market research: how to drive and focus better business decisions, London: Kogan Page Publishers. Boone, E.L & Kurtz, D.L, 2011, Contemporary Marketing, Thousand Oaks, Cengage Learning. Cress, C, 2010, Handbook of Geriatric Care Management, New Jersey: Jones & Bartlett Publishers. Ingram, N.T., Laforge, W.R. & Avila, A.R, 2008, Sales Management: Analysis and Decision Making, New Jersey: M.E. Sharpe. Klopper, H.B, 2006, Marketing: fresh perspectives, Durban: Pearson South Africa. Lamb, C.W, Hair, F.J. & McDaniel, C, 2011, MKTG 5, Thousand Oaks, Cengage Learning. Mohr, J., Sengupta, S. & Slater, F, 2009, Marketing of High-Technology Products and Innovations, New Jersey: Jakki Mohr. Mondschein, K, 2009, Advertising, Sales, and Marketing, New York: Infobase Publishing. Pride, M.W., Hughes, J.R. & Kapoor, R.J, 2009, Business, Thousand Oaks: Cengage Learning.

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