finance
The Journal of Nepalese Business Studies
Vol. V No. 1
Dec. ……
A Study on Customer Perception Towards Internet2008
A Study on Customer Perception Towards Internet Banking:
Identifying Major Contributing Factors
Divya Singhal and V. Padhmanabhan
Internet banking is becoming is increasingly becoming popular because of convenience and
flexibility. The present paper explores the major factors responsible for internet banking based on respondents’ perception on various internet applications. It also provides a framework of the factors which are taken to assess the internet banking perception.
Key words: Internet banking, online, Bank, perception, e-banking
Introduction
Internet banking is the term used for new age banking system. Internet banking is also called as online banking and it is an outgrowth of PC banking. Internet banking uses the internet as the delivery channel by which to conduct banking activity, for example, transferring funds, paying bills, viewing checking and savings account balances, paying mortgages and purchasing financial instruments and certificates of deposits (Haque et al,
2009). Internet banking is a result of explored possibility to use internet application in one of the various domains of commerce. It is difficult to infer whether the internet tool has been applied for convenience of bankers or for the customers’ convenience. But ultimately it contributes in increasing the efficiency of the banking operation as well providing more convenience to customers. Without even interacting with the bankers, customers transact from one corner of the country to another corner. There are many advantages of online Banking. It is convenient, it isn’t bound by operational timings, there are no geographical barriers and the services can be offered at a minuscule cost (IAMAI’s, 2006). Electronic banking has experienced explosive growth and has transformed traditional practices in banking (Gonzalez et al., 2008).
Vol. V No. 1
Dec. ……
A Study on Customer Perception Towards Internet2008
A Study on Customer Perception Towards Internet Banking:
Identifying Major Contributing Factors
Divya Singhal and V. Padhmanabhan
Internet banking is becoming is increasingly becoming popular because of convenience and
flexibility. The present paper explores the major factors responsible for internet banking based on respondents’ perception on various internet applications. It also provides a framework of the factors which are taken to assess the internet banking perception.
Key words: Internet banking, online, Bank, perception, e-banking
Introduction
Internet banking is the term used for new age banking system. Internet banking is also called as online banking and it is an outgrowth of PC banking. Internet banking uses the internet as the delivery channel by which to conduct banking activity, for example, transferring funds, paying bills, viewing checking and savings account balances, paying mortgages and purchasing financial instruments and certificates of deposits (Haque et al,
2009). Internet banking is a result of explored possibility to use internet application in one of the various domains of commerce. It is difficult to infer whether the internet tool has been applied for convenience of bankers or for the customers’ convenience. But ultimately it contributes in increasing the efficiency of the banking operation as well providing more convenience to customers. Without even interacting with the bankers, customers transact from one corner of the country to another corner. There are many advantages of online Banking. It is convenient, it isn’t bound by operational timings, there are no geographical barriers and the services can be offered at a minuscule cost (IAMAI’s, 2006). Electronic banking has experienced explosive growth and has transformed traditional practices in banking (Gonzalez et al., 2008).
References: Ahasanul Haque et al (2009). Issues of E-Banking Transaction: An Empirical Investigation on Malaysian Customers Perception 2009) Beer Stan (2006) content/view/4570/53 on 20 March 2009) Brodie, H Winklhofer et Cooper, R.G. (1997). Examining Some Myths About New Product Winners in Katz, R. (Eds),The Human Side of Managing Technological Innovation, Oxford, pp.550-60 Gonzalez, M.E et al (2008). An Alternative Approach in Service Quality: An E-Banking Case Study. Quality Manage, 15: 41-48. Gregory D. Williamson (2006). Enhanced Authentication In Online Banking , Journal of Economic Crime Management, Volume 4, Issue 2, http://www.utica.edu/academic/institutes/ecii/publications/articles/ banking/ibkg.htm on 18 March 2009 Mohammed Sadique Khan, Siba Sankar Mahapatra and Sreekumar(2009) Banking: An Empirical Study in India, Int. J. Indian Culture and Business Management, 2(1) Rafiu Oyesola Salawu et.al, (2007) Srivastva Saurabh (2009). Internet Banking - A Global Way to Bank, Retrieved from http://www.indianmba. com/Faculty_Column/FC908/fc908.html on 18 March 2009 Suganthi, Balachandher, and Balachandran, (2001) Internet Banking Patronage: An Empirical Investigation of htm&rid=8 http://www.banknetindia.com/banking/ibkgintro.htm Accessed on March 20, 2009