Finance

Journal of Internet Banking and Commerce
An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce, April 2012, vol. 17, no. 1 (http://www.arraydev.com/commerce/jibc/)

INTERNET BANKING: CONTENT ANALYSIS OF SELECTED INDIAN PUBLIC AND PRIVATE SECTOR BANKS’ ONLINE PORTALS
Tejinderpal Singh Assistant Professor, University Business School, Panjab University Chandiagrh, India Postal Address: #32, T-II, Panjab University Campus, Sector 25, Chandigarh Author 's Personal/Organizational Website: www. ubs.puchd.ac.in Email: [e-mail] Dr. Tejinderpal Singh is associated with University Business School, Panjab University as an Assistant professor for the last six years. He has number publications in national and international Journals of repute. He has attended and presented more than thirteen papers in National and International conferences. His teaching interest includes Marketing management, Internet marketing, Services Marketing, Consumer Behaviour and e-commerce. He is also serving as Chief Editor of International Journal of Marketing and Business Communication. Manpreet Kaur Assistant Professor, Guru Gobind Singh College for Women, Sector-26 , Chandigarh, Postal Address: Guru Gobind Singh College for Women, Sector-26 ,Chandigarh ,India Email: [e-mail] Mrs. Manpreet Kaur has been working as Assistant Professor with Guru Gobind Singh College for Women Sector- 26, Chandigarh, for the last 7 years. Overall she is having 13 years of teaching experience. She is pursuing her doctorate in marketing stream from University Business School, Panjab University, and Chandigarh. She has presented number of papers at National level seminars.

Electronic copy available at: http://ssrn.com/abstract=2131598

JIBC April 2012, Vol. 17, No. 1

-2-

Abstract
Advancement in technology has played an important role in the distribution strategy of commercial banks. Banks distribute their products

References: - 10 - Chi Bo Wong (2011, Perception of customer satisfaction, Switching cost and Customer Retention: An empirical study of basic and advanced Internet Banking users in Hong Kong. Global Journal of Management and Business Research, 11 (2),pp.57-65. Divya, Singhal and Padh V., (2008), A study on customer perception towards Internet Banking: Identifying major contributing factors. The Journal of Nepalese Business Studies, 5(1),pp.101-111 Ibrahim EE, Joseph M, Ibeh Kin (2006) Customers’ perception of electronic service delivery in the UK. International Journal of Bank Marketing, 24(7), pp.475-493. Maenpaa, Katariina et.al (2008), “Consumer perceptions of Internet banking in Finland: The moderating role of familiarity, available at accessed on 2nd March,2012. Mannan, Syed Abdul,(2010). Technology in Indian banks and customer perception: An empirical study in Maharashtra. International conference on Business & Information technology. available at http://www.kln.ac.lk/uokr/ICBI2010/30.pdf accessed on 2nd March,2012. Mohammed Hussain and Shirley, Leo,(2008). Customer perception on service quality in retail banking in Middle East: the case of Qatar. International Journal of Islamic and Middle Eastern Finance and Management, 2 (4), pp.338 - 350 Naana, Adams Abigai and Odartey, Lamptey Adnan,(2009). Customer Perceived value in Internet banking in Ghana, Master thesis, Continuation courses, Luela University of Technology. Redelinghuis, A. & Rensleigh, C., (2010), Customer perceptions on Internet banking information protection, SA Journal of Information Management 12(1), Art. #444, 6 pages. DOI: 10.4102/sajim.v12i1.444 Shrivastava, Rajesh Kumar,(2007).Customer’s perception on usage of Internet Banking.Innovative Marketing, 3(4),pp.67-73 www.icicibank.com, ICICI bank Portal, accessed on Jan, 2012 www.onlinesbi.com, State Bank of India online Portal accessed on Jan, 2012.