Final Requirement
New Leaf Bakeshop
Bread and Pastries
Bonachita, Kimberly Viem L.
Illana, Renalyn
Abejero, Lylaine
Zamora, Jeril
Vinson
Researcher, Analysis of Consumer Behavior based on the household structure
Analysis of Consumer Behavior based on the income
Leader, Conclusion
Analysis of Consumer Behavior based on the culture
Analysis of Consumer Behavior based on the group
Submitted on: February 24, 2015
Table of contents
I. INTRODUCTION
A. Company Background/History
B. Vision-Mission
Goals
Core values
C. Organizational Chart
II. MARKET RESEARCH
A. Product
B. Price
C. Place
D. Promotion
E. Purpose
F. Survey/FGD
III. CONSUMER BEHAVIOR
A. Culture
B. Group
C. Household Structure
D. Income
IV. MARKET STRATEGY
V. CONCLUSION
VI. REFERENCES
VII. APPENDIX
I. INTRODUCTION
COMPANY BACKGROUND
New Leaf Bakeshop is a fast- growing bakeshop in Cagayan de Oro City since 2010. The bakeshop has been known for their distinctive taste and good quality products. It is managed by Mr. Aldrich Argayoso Villegas.
VISION-MISSION
To bring quality bread and pastries that is freshly baked free form preservatives at a low cost that would serve the needs of the consumers.
GOALS
To maintain the good reputation of the company by continuing to give quality products to the customers and increase market share through effective and efficient promotions
CORE VALUES
The products that the company shall produce must come with affordable prices. The company shall also have variety of products to answer the needs of the customers.
Since 2010, New Leaf Bakeshop has known for its new, fresh and clean pastries that are really mouth- watered. This good reputation shall be maintained and New Leaf shall also provide services in order to strengthen their relationship with the customers.
II. MARKET RESEARCH
A. PRODUCT
a) Manufacturing Process
New Leaf practices modern baking processes to make production faster. The first process in baking is the gathering of ingredients. The
Bread and Pastries
Bonachita, Kimberly Viem L.
Illana, Renalyn
Abejero, Lylaine
Zamora, Jeril
Vinson
Researcher, Analysis of Consumer Behavior based on the household structure
Analysis of Consumer Behavior based on the income
Leader, Conclusion
Analysis of Consumer Behavior based on the culture
Analysis of Consumer Behavior based on the group
Submitted on: February 24, 2015
Table of contents
I. INTRODUCTION
A. Company Background/History
B. Vision-Mission
Goals
Core values
C. Organizational Chart
II. MARKET RESEARCH
A. Product
B. Price
C. Place
D. Promotion
E. Purpose
F. Survey/FGD
III. CONSUMER BEHAVIOR
A. Culture
B. Group
C. Household Structure
D. Income
IV. MARKET STRATEGY
V. CONCLUSION
VI. REFERENCES
VII. APPENDIX
I. INTRODUCTION
COMPANY BACKGROUND
New Leaf Bakeshop is a fast- growing bakeshop in Cagayan de Oro City since 2010. The bakeshop has been known for their distinctive taste and good quality products. It is managed by Mr. Aldrich Argayoso Villegas.
VISION-MISSION
To bring quality bread and pastries that is freshly baked free form preservatives at a low cost that would serve the needs of the consumers.
GOALS
To maintain the good reputation of the company by continuing to give quality products to the customers and increase market share through effective and efficient promotions
CORE VALUES
The products that the company shall produce must come with affordable prices. The company shall also have variety of products to answer the needs of the customers.
Since 2010, New Leaf Bakeshop has known for its new, fresh and clean pastries that are really mouth- watered. This good reputation shall be maintained and New Leaf shall also provide services in order to strengthen their relationship with the customers.
II. MARKET RESEARCH
A. PRODUCT
a) Manufacturing Process
New Leaf practices modern baking processes to make production faster. The first process in baking is the gathering of ingredients. The