Helle Thomsen Helena Moskov Stracke
Ulla Terese Kræmer
Analysis about INVITA
Zealand Institute of Business and Technology
AP Program in Marketing Managemen
Basic information about Invita: 3
1.1PEST -Denmark 4
1.2 Use Porter’s Five Forces to analyze the industry 5
1.3 Competitors 5
1.4 suggestions/advice? 6
2.1 Profitability Ratio: 6
Profitability ratios are used to access a business’s ability to generate earnings as compared to its expenses and other relevant costs incurred during specific period of time. The following ratios can be used to evaluate the profitability of the firm. 6
2.1.1 Return on Investment (ROI) 6
2.1.2 Profit Margin Ration (PMR) 6
2.1.3 Asset Turnover Ratio (ATR) 7
2.2 Calculation of ROI, PMR and ATR 7
2.3 Interpretation of Ratios 7
2.4 Conclusion 7
Basic information about Invita:
The company was founded in 1974 by master cabinetmaker Leif Nygård and is now led by Lars Bay-Smidt.
Invita is owned by the Swedish Nobia , Europe's largest kitchen manufacturer
Invita is one of the leading suppliers of kitchens. It also produces and sell solutions for the bathroom, utility room, cloakroom, Invita provides solutions for the other rooms.
The company hire 160 employees
Invita has 20 shops in Denmark business philosophy, and always to provide individual and personalized solutions, rather than a standard solution.
1.1 PEST -Denmark
Corporate tax rate is 23.5% which will be reduced to 22% by 2016. This is below the current EU average. Denmark's liberal government welfare system is high standard of living of people and a stable monetary system
Danish economy has remarkable characters high welfare high income high taxes high consumption.
Danish economic progress the most distinct change in the labor