Final Project - Broadway Cafe

Powerful Essays
Final Project
The Broadway Café

By
CIS500
Business Driven Information Systems

Part 1: Porter’s Five-Force Analysis Broadway Cafe’ since its inception in the neighborhood in 1952 has outgrown its place in terms of antiquated ways of doing business. It is in dire need of a face life and an extreme makeover, to say the least. Broadway Cafe is in a unique position to receive its makeover in the City of downtown Conway, and it appears that it will catch up to the 21st century. There is a downtown revitalization project that is in its development stage and the Conway Chamber of Commerce has invited all businesses to attend its monthly meeting to address areas of concerns, needs and/or suggestions. We will be attending. Therefore, I have assembled a team of individuals to provide me with their input of taking Broadway Cafe on a new level of interest. Our local Chamber has always been helpful and with the City of Conway downtown revitalization project under way, Broadway Café is certainly on its way. The first phase will include an analysis of what the Café needs to do strategically in order to keep its present customers, while creating innovative ways to attract new customers. Naturally, we will be competitive with our pricing, but our primary focus is the quality of our service and products that matter to our customers. In moving toward our “extreme makeover”, we will have a few suggestion boxes in place at each table to determine what our customers would like to see in our makeover and what really matters to them. After assessing their request, needs and wants, we will position a product line based on its competitive strengths, which we believe will be understood and valued by our customers. Second, Broadway Café has to utilize technology to enhance and place an ease among customers and employees in terming of conducting business. Therefore, we will begin with utilizing Porter Five Forces Model to evaluate the



References: Baltzan, P., & Phillips, A. (2009). CIS500: Business Driven Information Systems: 2009 Custom Edition (2nd ed.). New York: McGraw-Hill Irwin Dudley, B., & Tsirulnik, G innovation: Sybase. Retrieved March 9, 2011 from: mobilemarketer.com: http://www.mobilemarketer.com/cms/sectors/business-b2b/7931.html High Tech (March 29, 1999): Retrieved March 6, 2011 from: http://www.thearling.com/pubs.html

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