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Final Project
MSA 601 Final Project

Virtual Teams

Ben Presnell

Central Michigan University

Brandt, V., England, W., & Ward, S.. (2011). Virtual Teams. Research Technology Management, 54(6), 62-63

In this article Brandt, England, and Ward define what virtual teams are, they state “virtual teams are individuals working together who have never met each other in person and probably will not meet face-to-face during the assigned project (Brandt, England, Ward 2011).” The next part of the article is used to define what virtual teams consist of. Virtual teams mainly consist of members from different locations working together on a specific project. Although some members of the team may meet each other at some point, they will never see each other on a frequent basis. In the main body of the article Brandt, England, and Ward give 6 common dimensions of successful virtual teams, they are as follows:

1. Trust-Trust generally develops from a history of interpersonal interactions through which people come to know one another. In virtual teams, trust must be established through other means since team members may have no past experience to draw on and no future to reference (2011).

2. Cultural Differences-Cultural and language differences become magnified in virtual teams because it is much easier to hide errors and problems and make wrong assumptions. Unintended non-inclusive behaviors based on cultural norms can be interpreted as rudeness or intimidation. Fostering cultural understanding breaks down the barriers that can hamper success and leads to more effective virtual teams (2011).

3. Communication-Communication issues for virtual teams include both the tools or technologies for communication and the rules of engagement. Both are critical for virtual team success and what works well for co-located teams is generally not effective for virtual teams. Shared electronic workspaces such as



Bibliography: Brandt, V., England, W., & Ward, S.. (2011). Virtual Teams. Research Technology Management, 54(6), 62-63 Wally Bock. (2003). Some rules for virtual teams. The Journal for Quality and Participation, 26(3), 43. Dobson, Sarah. Canadian HR Reporter. Toronto: Oct 10, 2011. Vol. 24, Issue. 17 Mancini, Dale J. (2010). Building organizational trust in virtual teams. Journal of Behavioral Studies in Business, 2, 1-5. Naish, Richard. (2009, October). Take the virtual lead. E. learning Age. Stephen Morris. (2008). How to get real results from virtual teams: Recognize that people, tasks and technology are different but equal. Human Resource Management International Digest, 16(4), 33-35.

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