Final mkt mgt ppt

Presentation on
“Marketing Plan of
Muskmelon
Juice – Flavors”

Presented by
Name

ID

Fatema Akter

111 121 166

Afsana Bhuiyan

111 122 029

Manzira Tabassum suchana

111 122 244

Syed Mohibul Hasan

111 121 590

Introduction
Our plan is to launch a Muskmelon Juice named
“Flavors”.
It will be introduced through
•various promotional displays and advertisement
•distribution of free samples to the general public

Situation Analysis
Bangladesh is a land of fertile which produce

different types of fruits and “Muskmelon” is one of the most testy and nutrias fruits
Muskmelon is unexplored area of juice

production in Bangladesh.
So we have decided to produce muskmelon juice

to capture the unexplored market of juice.

1.Market summary
Currently the marketplace are undergoing rapid changes.
Reasons of these changes

Globalization

Explosive growth of global trade

The international competition

The technological change

2.SWOT Analysis
Strength
Weaknesses

Opportunities

Threats

Strength
Health Benefits & Claims
Multiple uses across breakfast, lunch, dinner & snacking
Used as refreshing, cooling food item

Weakness
Nutritional Value is not well understood versus other competing fruits
Lack of (Consumer/Supply chain) Market Data
weak share of trade during winter months

Opportunities
 Easier to influence people like & buy muskmelon to buy more
 Invest in marketing & promotional activity given none has been

done to date
 Build data to effectively measure & manage crop forecasting

Threats
 Lack of Marketing Activity poses a negative threat as the market

becomes more competitive
 The lack of consistent quality in the market

3.Competitor
Direct competitors
Has no direct competitors it means there is no muskmelon flavor juice
Indirect competitors
Pran, Fruto, Shezan, Slice etc.

4.Product Offerings
Categories: There are 4 size of juice we are proposed for lancing. They are:  Junior Juice Pack (120ml)
 Normal Pack(250ml)
 Contemptible Pack