Final mkt 470

Satisfactory Essays
North South University

Course: Mkt 470(Marketing Research)
Section – 04 proposal on Travel and tourism

Date:14-10-2014
To: Samy Ahmed
From: Shanaz Islam 1110019030 Md.rakib ashraf jitu 1231393630 Asif Reza 1030100030 Sanjida sharmin shorupa 1030726530 Md. Amir Hamza 1221039030

Subject: Proposal to do a research on travel and tourism in Bangladesh.
RESEARCH Questions:
Which country you would like to visit in south Asia?
Why you would like to visit there?
If yes/no, reason behind this south Asia.
Do you like Bangladesh for traveling?
If yes/no reason behind this.
Do think Bangladesh has enough tourist spot?
Do we have good transportation system for traveling?
Which vehicle you would prefer for traveling? And why?
Do we have enough security system?

Hypothesis:
H1: Lack of promotional activities.
H2: lack of information about tourist spots.
H3: we have good security system

Budget: For this research we will need BDT. 20,00,000. The budget is high because we have to do a lot of surveys on various types of people based on income, social class etc. Our cost includes Direct Costs, Facilities and Administration Costs.

Gantt chart:

We planned to complete our research design by the first week of October. By this time we are hoping to prepare a draft of research paper. On the third week of October we will start collecting primary and secondary data. After collecting data we will design questionnaires form. In the last week of October we will sampling: design and procedures and data preparation for our research. By the first week of November we will start analysis of variance and hypothesis testing and the following week will do factor analysis and cluster analysis. We shall complete writing the final draft of our research paper by the last week of November and submit it by the specified deadline towards the end of this semester.

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