Final Marketing Plan Assignment
SLS 4500 & SLC 7420
Final Marketing Plan Assignment and Guide
DUE: July 7, 2010 at the beginning of class
NO LATE PAPERS WILL BE ACCEPTED
Marketing plans serve several critical roles within sport organizations. Marketing plans allow everyone to see how their actions fit in with the actions of other employees. Marketing plans also: • provide a road map for corporate development, • assist in the management and implementation of strategy, • communicate role specificity to new employees, • coordinate the assignment of responsibilities and tasks, • assist in obtaining resources for development, • promote efficient use of resources (people, facilities, and finances), • point out problems, opportunities, and threats.
Your assignment is to develop a marketing plan for a company which sells a sport-related product or service. The guide below will help you piece together the various components of the plan. Keep in mind that there will be other material presented in class and in the textbook that will also help you to complete your plan.
Requirements:
1. This assignment should be double-spaced, 12 point font, with one-inch margins on all sides.
2. All references must comply with APA Style.
3. Include each of the components listed below.
4. You can work alone or in pairs for this assignment. If you work in a pair, each student must turn in a short summary of their contribution to the final project. In the event that one person did not contribute adequately, grades for each person will be adjusted accordingly.
5. Marketing plan must be turned in at the beginning of class on July 7, 2010. Absolutely no late papers will be accepted. No exceptions.
Criteria for Evaluation:
1. Evaluation of the components of your marketing plan (50 points)
a. Do they contain the appropriate information?
b. Are they well thought out?
c. Are they written well?
d. Do they contain an appropriate level of detail?
e. Creativity?
2. Quality of research
Final Marketing Plan Assignment and Guide
DUE: July 7, 2010 at the beginning of class
NO LATE PAPERS WILL BE ACCEPTED
Marketing plans serve several critical roles within sport organizations. Marketing plans allow everyone to see how their actions fit in with the actions of other employees. Marketing plans also: • provide a road map for corporate development, • assist in the management and implementation of strategy, • communicate role specificity to new employees, • coordinate the assignment of responsibilities and tasks, • assist in obtaining resources for development, • promote efficient use of resources (people, facilities, and finances), • point out problems, opportunities, and threats.
Your assignment is to develop a marketing plan for a company which sells a sport-related product or service. The guide below will help you piece together the various components of the plan. Keep in mind that there will be other material presented in class and in the textbook that will also help you to complete your plan.
Requirements:
1. This assignment should be double-spaced, 12 point font, with one-inch margins on all sides.
2. All references must comply with APA Style.
3. Include each of the components listed below.
4. You can work alone or in pairs for this assignment. If you work in a pair, each student must turn in a short summary of their contribution to the final project. In the event that one person did not contribute adequately, grades for each person will be adjusted accordingly.
5. Marketing plan must be turned in at the beginning of class on July 7, 2010. Absolutely no late papers will be accepted. No exceptions.
Criteria for Evaluation:
1. Evaluation of the components of your marketing plan (50 points)
a. Do they contain the appropriate information?
b. Are they well thought out?
c. Are they written well?
d. Do they contain an appropriate level of detail?
e. Creativity?
2. Quality of research