Final IPhone Report

Best Essays
International Diploma Business

Group FB
Management
Teacher: Dr. Andrew Prince

Team Inreanamkongeria
Sunjong Song (Sun)
Nguyen Thi Hong Hanh (Victoria)
Hiral Parekh
Rebecca Mould
Iyabosola Ogundero( Bosola)

Word Count: 964
Date of submission: 9th November 2012

iPhone 5:
Price Cutting Initiative

Contents

Abstract.................................................... 4

Introduction.............................................. 5

Mission and Objectives.............................6

Internal Analysis.......................................7

External Analysis......................................8

The Strategy............................................. 9

Conclusion............................................... 10

Recommendations.....................................10

Appendix...................................................11

References.................................................16

Abstract

Extension strategy for iPhone 5 as it reaches the maturity stage of product life cycle.
Internal and external analyses for the iPhone 5 and its price cutting initiative.
Price cut down from £529 to £499; £100 difference in price between Samsung Galaxy SIII and the iPhone 5.
Psychological, customer-based, and competitor-based pricing strategies have been applied.
Some recommendations for further research.

Word Count: 48

Introduction:

Apple Inc. is an American transnational company, which schemes, manufactures and develops personal computers, electronic gadgets and software. It is currently the world’s second largest mobile phone manufacturer after Samsung.

Apple’s most known products are the Mac computers, the iPhone, the iPad, the iPod and the Apple TV. It continually improves the standard of its products by adding new and infrequent features to its products. This report is based on the iPhone 5, which is the latest release of all the Apple products. It has been redesigned and is the

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