Wheelworks Case Study
1. Maslow’s Hierarchy of Needs is the belief that everyone is motivated by needs that has to be met or satisfied. After that need is satisfied there will be another need that a person will want to be satisfied. Well wheel works states, “Most of the people attracted to the bike business are not attracted to it because they’re going to get rich quick, you know. They’re attracted to it because they, first and foremost, like the product, you know. It’s more so, “Well, gee, I really like bikes,” you know, “Where can I kind of spend a lot of time with bikes and telling people about bikes?” ‘cause I’m real excited about it.” In this comment the company explains how people are motivated by there own confidence, and passion for bikes. The company also states about employee Kurt, “One of the things is he doesn’t want to be outsold. So it’s great to, you know – I hope Kurt doesn’t watch this, but it’s great for me to mention to Kurt about that great bike I sold the other day, right, and he’ll be, “Gosh, you know, I’m a little behind,” and he’ll actually go out and really close some sales.” There are some employees who are motivated by competition. 2. The theory states that there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction. Hygiene factors (status, job security, salary and fringe benefits) which do not give positive satisfaction, although dissatisfaction results from their absence. These are extrinsic to the work itself, and include aspects such as company policies, supervisory practices, or wages/salary. Motivators (challenging work, recognition, responsibility) which give positive satisfaction, arising from intrinsic conditions of the job itself, such as recognition, achievement, or personal growth. As for the hygiene theory the company states, “In terms of motivating sales staff financially, with the limited...
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