Topics: United Kingdom, English language, Teaching English as a foreign language, Chinese language, China, Linguistics / Pages: 9 (3630 words) / Published: Jan 15th, 2015

My EMA investigates values and attitudes towards the persuasive power of rhetoric in the USA and values and attitudes to English language policy and education in China.
I have chosen these because I thought I would be interesting to investigate two different contexts in which English language has a totally different significance. What values and attitudes to English are prevalent in a country where English is native (USA) and in one where it is completely foreign (China)?

Attitudes and Values

I am going to define “attitude” and “value” and how they can be investigated.
Fishbein and Ajzen, cited in Page-Bucci (2003) say that ‘attitude is an important concept that is often used to understand and predict people 's reaction to an object or change and how behaviour can be influenced.’
According to Dr Gawwad, attitudes are what influence the formation of opinions on ourselves and on the world around us. Attitude is a hypothetical construction which represents the tastes and aversions of individuals in respect of a particular object. ‘Attitudes are generally positive or negative. Attitudes can also be ambivalent’ (Gawwad, 1012).
Attitudes have three components: the cognitive, the affective and the behavioural. The cognitive component is made up of the beliefs about the attitude object. The affective are the emotions aroused by the attitude object and the behavioural are the tendencies to react in a certain way to the attitude object. (Gawwad, 1012)
Cambridge Dictionary defines “values” as ‘the beliefs people have about what is right and wrong and what is most important in life, which control their behaviour. Those set of morals that are central to or valued and respected by someone.’
Attitudes and values ‘can be difficult to measure because measurement is arbitrary, meaning people have to give attitudes a scale to measure it against,

Bibliography: Bolton, K. and Graddol, D. (2012) ‘English in China today’, English Today, vol.28, no.3, pp. 3-9 [online], Cook, G doi: (Accessed 01 October 2012). Handbook for Foreign Students and Scholars: Key American Values (1994-1995) [online], Iowa, University of Iowa, ( Accessed 1 October 2012). Honna, N. (2009) ‘East Asian Englishes’, in Honna, N. & B. B.Kachru, Y. Kachru & C.L Nelson. (eds) (2009) The Handbook of Word Englishes, Oxford, Wiley-Blackwell Page-Bucci, H RadioStationWorld (2012) [online], (Accessed 1 October 2012). Rassool, Naz., (2012) ‘English and migration’, in Rassool, Naz. & Hewwings, A. & Tagg, C. (eds) (2012) The Politics of English: Conflict, Competition, Co-existence, Abingdon, Routledge/ Milton Keynes, The Open University. Seargeant, P., (2012) ‘The Politics and Policies of Global English’, in Sargeant, P. & Hewwings, A. & Tagg, C. (eds) (2012) The Politics of English: Conflict, Competition, Co-existence, Abingdon, Routledge/ Milton Keynes, The Open University. The Open University (2012) U214 The Politics of English ´DVD 3:The politics and policies of Global English’: English in Higher Education in the UK, China and Malaysia’, Milton Keynes, The Open University,DVD00789 Voice of America Wikipedia (2012) Attitude [online], 11 September 2012, (Accessed 1 November 2012).

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