American Military University
Contemporary and Social Issues in Sports
Professor Eric Legg
Sports is an International Business Phenomenon
We all enjoyed sports for its competition and amazing athleticism on television. Now it is a growing entertainment around the world. We see NBA games played in different countries across the globe, we noticed international players in Major League Soccer games in the United States. Why is this happening? Why are games being played around the world and being presented on television, and broadband? Why are we watching sport that is being played in other countries? The answer to that question is why not? Sport has brought cultural diversity which gives opportunities for people all around the world to come together experience the sports spectacle with business benefits. The Olympics is the world’s top event with many countries participating. Besides the event being an international celebration, it is also a financial bonanza for people who planned the event. One thing to keep in mind is the benefit that it provides to the host city for the international extravaganza. Examples are job opportunities, rise in tourism, sponsorships, and improvements in business. FIFA World Cup which is an international soccer event is another example of an international sporting event. Due to the globalization of sports becoming lucrative, it is only natural for people to come up with more opportunities for exposure to sports around the world. In other words, sport has become more of a money maker around the world, and it is growing.
Sports go Global
The global sports industry is expected to generate close to $135 billion by 2013, recording almost 4% yearly growth, estimates Price water house Coopers. When we are thinking about sports as a global business, what comes to mind? Do we think of the international spectacle called the Olympics? Or are we thinking about the major soccer