Finagle A Bagel is a fast – growing New England small business that makes bagels. It is at the forefront of one of the freshest concepts in the food service business (Fresh Bagels). Rather than prepacking menu items, store employees make everything to order to satisfy the specific needs of each guest. With this the product “Bagel” is pre pared to the customers satisfaction. The awesome thing about Finagle A Bagel is that despite the price and the importance of being able to compete in the world of quick-serve food. This I believe sets Finagle A Bagel apart from others because regardless of cost, the company will not compromise its quality. Finagle A Bagel goes a step farther to find the best possible ingredient and then examines the cost and calculates an approximate retail price. Which tell me that Finagle A Bagel put it customers first and is all about customer satisfaction? Finagle A Bagel has 17 retail stores in the city of Boston and surrounding suburbs and a wholesale business that delivers bagels to area caterers, hospitals, universities. And to maximize distribution Finagle A Bagel has about 450 employess and they have 17 retail locations and there wholesale business delivers to about 350 wholesale customers a year. To promote Finagle A Bagel it uses the Frequent Finagle Card and a web-based system to help in the promotion. This is Finagle A Bagel big push right now to use technology as a means of generating store traffic. These forces from the marketing environment impact Finagle A Bagel. They face the competion of other bagel chains. The fact that people only have so many dining dollars that can afford to spend. And the social cultural aspect also surround Finagel A
