Filter Innovations Inc.
Filter Innovations Inc.
Filter Innovations Inc. (FII) was created by John Dragasevich in 1992. It was based out of Toronto, Ontario and supplied small industrial water filtration systems and environmental products. It focused mostly on projects that required processing below 1 million litres per day. This was because competing companies were more interested in projects that required processing above 1 million litres per day. Problem Statement The problem Dragasevich faces with FII is that some of their current wastewater treatment designs did not meet some industrial and municipal guidelines. There is a new technology called membrane biological reactor (MBR) that FII could invest in to help them keep them on the forefront of the technological market of wastewater filtration. However, this technology will have a very large upfront cost and FII will not have complete knowledge and experience with the system for 2-5 years. Dragasevich has to decide if they want to have poor project profits for a few years before they start to create large profits, or if they want to wait and see how the MBR market escalates. SWOT Analysis Strengths FII is very proud of their knowledge and expertise in the field of filtration systems. Customers look to FII for these things. It shows that they are dedicated and want to give their clients the best possible service available. It also gives customers the feeling of safety that they will not be disappointed with FII’s work. FII hopes customers view their company as a “one-stop, shop for all filtration needs”. Not only does FII offer pre-built filtration systems, they also supply custom systems based on clients’ specific needs, as well as a wide range of environmental products to support their filtration systems. Clients would be more willing to shop at a place that can save them time from searching for multiple companies to do one job. FII strives themselves on being environmentally friendly. A corporate goal that was
Filter Innovations Inc. (FII) was created by John Dragasevich in 1992. It was based out of Toronto, Ontario and supplied small industrial water filtration systems and environmental products. It focused mostly on projects that required processing below 1 million litres per day. This was because competing companies were more interested in projects that required processing above 1 million litres per day. Problem Statement The problem Dragasevich faces with FII is that some of their current wastewater treatment designs did not meet some industrial and municipal guidelines. There is a new technology called membrane biological reactor (MBR) that FII could invest in to help them keep them on the forefront of the technological market of wastewater filtration. However, this technology will have a very large upfront cost and FII will not have complete knowledge and experience with the system for 2-5 years. Dragasevich has to decide if they want to have poor project profits for a few years before they start to create large profits, or if they want to wait and see how the MBR market escalates. SWOT Analysis Strengths FII is very proud of their knowledge and expertise in the field of filtration systems. Customers look to FII for these things. It shows that they are dedicated and want to give their clients the best possible service available. It also gives customers the feeling of safety that they will not be disappointed with FII’s work. FII hopes customers view their company as a “one-stop, shop for all filtration needs”. Not only does FII offer pre-built filtration systems, they also supply custom systems based on clients’ specific needs, as well as a wide range of environmental products to support their filtration systems. Clients would be more willing to shop at a place that can save them time from searching for multiple companies to do one job. FII strives themselves on being environmentally friendly. A corporate goal that was