What are the indicators used in developing this index?
Market Potential Index was developed to help companies compare emerging market with each other so they can determine which market to enter and the appropriate marketing strategies for those countries. Eight dimensions were used to create the index; each measured using different indicators (Global EDGE). Market size is measured using indicators such as urban population and electricity consumption. Market growth rate is measured using Average annual growth rate of primary energy use and Real GDP growth rate. Growing markets will show increase demand for products. Market intensity is measured using GNI per capita and private consumption as a percentage of GDP. Market Consumption Capacity is measured using Percentage share of middle-class in consumption/income. Commercial Infrastructure is measured using indicators like Cellular mobile subscribers, Main Telephone lines, Number of PC's bought, number of internet users, Paved road density, percentage of household with TV and population per retail outlet. Economic freedom relates to the degree of economic and political freedom residents enjoy. It is measured using indicators such as economic freedom index and political freedom index. Market Receptivity related to amount of imports a country consumes and the willingness to try forging products. It is measured using Per capita imports from US and Trade as a percentage of GDP from country trade data. Country risk is measured using the indicator country risk rating from country risk survey
Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?
I think the dimension of Commercial Infrastructure would have a greater impact for a company that markets laptop computer because it is measured using a very relevant indicator of number of Pcs (per 1000 habitants). This dimension also created using indicators such as number of cellular mobile...
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