Fiery Thrils or Windy Rides

Topics: Marketing, Strategic management, Perceptual mapping Pages: 2 (363 words) Published: September 11, 2013
FIERY THRILLS OR WINDY RIDES: Positioning s New Brand of Motorcycle in the Indian Context (An Emerging Market)*

FIERY THRILLS OR WINDY RIDES: Positioning s New Brand of Motorcycle in the Indian Context (An Emerging Market)* Q1. What do you infer from the owners of motor cycle belonging to the urban market? Ans: We infer the following things from the owners of motor cycle belonging to urban market:   The company must not be consistent to one technology and design; it must change its products and designs according to the market. A wide variety of products must be launched and be available as of segmented urban market consisting of youths, adults, teenagers, office going people, small shop owners etc.

Q2. The characteristics of the prospective owners from: 1. Urban 2. Semi-Urban, and 3. Semi-Urban Prospective owners Ans: The characteristics of the owners of motorcycle belonging to urban market are as follows:      Change in the lifestyle of the people. For Fun and leisure. Rise in household income. Easy availability of finance. Introduction of new trends and designs in market.

The characteristics of the owners of motorcycle belonging to semi-urban market are as follows:     Roll Model’s influence. Household Work. Financial Availability Frequent introduction to newer and trendy market.

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FIERY THRILLS OR WINDY RIDES: Positioning s New Brand of Motorcycle in the Indian Context (An Emerging Market)* Q3: What are the factors/final decision criteria on the positioning strategies that a new brand has to take into account? Ans: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________...
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