Ferrari

Topics: Fiat, Chrysler, Automotive industry Pages: 6 (1260 words) Published: November 18, 2014

1. The vision and mission of the organisation (100)
, "To build unique sports cars destined to represent the excellence of Italian cars, whether on the road or on racing circuits."

2. The formal organisation and structure of the company (100)

3. The competitive environment (400)

4. Corporate culture, processes and systems (400)

5. The strategic fit between the company and the competitive environment (500)

6. Recommended possible future strategic options and decisions (150)

Ferrari’s share capital is currently divided as follows: 90% Fiat Group, 10% Piero Ferrari. After the founder passed away in the late 1980s, the shareholders decided to relaunch the struggling company, appointing Luca di Montezemolo as Chairman in 1991.

Under the latter’s guidance, Ferrari returned to predominance in Formula 1, launched a string of new models and opened up new markets whilst still retaining the core values from its past. Ferrari also embarked upon Formula Uomo, a major renovation programme that puts employees firmly at the centre of company life by creating a bright, safe, innovative and eco-friendly working environment.

Fiat Chrysler to spin off Ferrari into separate unit:
Fiat Chrysler Automobiles (FCA) plans to spin off Ferrari and sell a 10% stake in the luxury carmaker on the stock market.

The remaining Ferrari shares would be distributed among FCA shareholders.

The carmaker wants to complete the spin-off next year, with Ferrari shares listed in the US and possibly having a European listing too.

The sale is part of a bigger plan by FCA to raise €48bn ($61bn; £38bn) to fund an investment plan.

Fiat Chrysler chief executive Sergio Marchionne said it was "proper that we pursue separate paths for FCA and Ferrari" following the completion of the merger of Chrysler and Fiat.

The combined firm listed on the New York Stock Exchange on 12 October.

Since then there has been management upheaval at Ferrari.

President Luca di Montezemolo left the company after a public spat over strategy with Mr Marchionne.

Mr Marchionne had been a vocal critic of the on-track performance of Ferrari's Formula One team, particularly its lack of world titles since 2007. He has pledged to get the team back to winning ways. Rescue deal

Earlier this month, he described the merger between Fiat and Chrysler as "the end of a long historical cycle".

That merger began when Chrysler filed for Chapter 11 bankruptcy protection in April 2009.

Chrysler had agreed a deal with its creditors including JP Morgan, Citigroup and Goldman Sachs, brokered by the US Treasury and Obama administration, to write off two-thirds of the car manufacturer's debt.

But a group of hedge and investment funds refused to accept the last-minute debt-for-equity package, which would have seen Chrysler's $6.9bn (£4.6bn) debt cancelled in return for a cash payment of $2bn.

When it emerged from bankruptcy later that year, Fiat owned 35% of the company, alongside the United Auto Workers pension fund on 41.5% and the US and Canadian governments owning the remainder.

Over the last five years, Fiat has bought out Chrysler's other owners, buying the final tranche of the car manufacturer from the United Auto Workers pension fund in January.

A Ferrari spin-off had long been anticipated by industry experts as Mr Marchionne seeks to maximise values from the group's various brands. Profit

There are no plans to spin off FCA's other luxury brands, including Alfa Romeo and Maserati, it said.

The announcement of the Ferrari spin-off comes as FCA said it returned to profit in the third quarter on a strong rise in sales of its luxury brands, as well as revenue gains in North America and Asia.

FCA reported a net profit of €174m for the three months to the end of September, compared with €15m a year earlier.

Revenues were 14% higher at €23.5bn. Luxury brand sales increased 35% overall, while North America saw a...
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