Female Stereotypes In Advertising-I M Not Buying It

Female Stereotypes in Advertising – I’m not Buying It. We have all seen the ads in magazines and on television for new and improved goods, but most consumers never take the time to look into the different schemes that advertisers often exploit. One example of this trickery is stereotyping. Because stereotyping is unconsciously overlooked time after time by the consumer, companies use this scheme to effectively place their product in “acceptable” circumstances. While stereotypes are found in nearly every demographic, women are particularly exploited in the advertisements I selected. Therefore, in this essay, I will explain how advertisers use female stereotypes such as their desire to be thin, the demand for them to be beautiful, and the perception that women should perform household chores. One of the most common female stereotypes is that all women desire to be thin. The media suggests that women are only beautiful when they are thin, and they imply this at a young age. For example, the physically-perfect Barbie doll has been an illustration of beauty since its creation decades ago.
This implies that she is responsible for all of the cleaning, cooking, and childcare responsibilities while the father goes to work. While this was frequently the case many years ago, it is much less common today. Even though times have changed, Clorox uses its ad to fit this stereotype. The photograph portrays a middle-age woman cleaning the house while a policeman looks on. Because we are accustomed to seeing the woman cleaning, and the officer being a man, this advertisement never strikes us as odd. But again, if the genders were switched, and the cop was female and the man was cleaning, the ad would seem awkward. Because Clorox advertisers understand that the public is accustomed to the fact that women should clean the house, the Clorox Company exploits this in order to sell its