Female Entrepreneur
ENT07101:Exploring Entrepreneurship | 08011239 | | Report based on the career of Roz Colthart and her business www.black-essentials.com | | |
Contents
Section 1: Introduction 3
Rationale 3
Research Methodology 3
Section 2: Findings 5
Background 5
Start up 6
Success 7
Future 7
Beliefs 7
Section 3: Analysis 8
SME 8
The Entrepreneurs Characteristics 8
Motivational Factors 9
Catalysts 10
Female Entrepreneur 10
Conclusion 11
Reflection 11
References 12
Introduction This report will cover the key issues faced by Edinburgh entrepreneur Roz Colthart of www.black-essentials.com. Both primary and secondary research methods were use to compile this report and the analysis will include reference of theory discussed in class and the interview I conducted with Roz on Wednesday the 11th March 2009. I will analyze the characteristics that make her an entrepreneur and look at the motivations and catalysts that drove her to start her business. Rationale I have chosen to conduct my report on Roz Colhart who is founder of www.black-essentials.com an online boutique for black fashion staples for women. She launched the business in March 2007 and lives in Edinburgh My interest in Roz stems from my own desire to set up an online boutique and as I am from Edinburgh like Roz, I took this report as an opportunity to meet and learn from someone I aspire to be like. Research methodology
Primary Research
‘Experiments, investigations, or tests carried out to acquire primary data’
Source: www.businessdictionary.com
Primary research is also referred to as field research and involves collecting data that does not already exist. An example of primary research is the face to face interview I conducted with Roz Colthart. Telephone interviews and questionnaires are also examples of primary
Contents
Section 1: Introduction 3
Rationale 3
Research Methodology 3
Section 2: Findings 5
Background 5
Start up 6
Success 7
Future 7
Beliefs 7
Section 3: Analysis 8
SME 8
The Entrepreneurs Characteristics 8
Motivational Factors 9
Catalysts 10
Female Entrepreneur 10
Conclusion 11
Reflection 11
References 12
Introduction This report will cover the key issues faced by Edinburgh entrepreneur Roz Colthart of www.black-essentials.com. Both primary and secondary research methods were use to compile this report and the analysis will include reference of theory discussed in class and the interview I conducted with Roz on Wednesday the 11th March 2009. I will analyze the characteristics that make her an entrepreneur and look at the motivations and catalysts that drove her to start her business. Rationale I have chosen to conduct my report on Roz Colhart who is founder of www.black-essentials.com an online boutique for black fashion staples for women. She launched the business in March 2007 and lives in Edinburgh My interest in Roz stems from my own desire to set up an online boutique and as I am from Edinburgh like Roz, I took this report as an opportunity to meet and learn from someone I aspire to be like. Research methodology
Primary Research
‘Experiments, investigations, or tests carried out to acquire primary data’
Source: www.businessdictionary.com
Primary research is also referred to as field research and involves collecting data that does not already exist. An example of primary research is the face to face interview I conducted with Roz Colthart. Telephone interviews and questionnaires are also examples of primary
References: Deakins, D. & Freel, M (2006) Entrepreneurship and Small Firms. Maidenhead: McGraw-Hill Education www.businessdirectory.com www.businessballs.com www.lampeter.ac.uk