Fedex

Topics: Brand, Transport, Shipping Pages: 3 (465 words) Published: April 26, 2015


Fedex
http://www.innismaggiore.com/positionistview/read.aspx?id=104 http://www.slideshare.net/guest527dd8e98/fed-ex-corp-strategy http://www.mbaskool.com/brandguide/transport-and-logistics/2689-fedex.html http://www.researchandmarkets.com/reports/576886/analysis_of_fedex_corporation http://marketingmixx.com/marketing-plan-2/163-fedex-marketing-plan.html http://fedex021685.blogspot.com/2012/06/positioning-and-differentiation.html http://articles.economictimes.indiatimes.com/keyword/fedex

http://about.van.fedex.com/blog/fedex-kicks-off-new-brand-campaign-during-the-start-of-the-nfl-season/ http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works http://www.brandchannel.com/features_effect.asp?pf_id=398

http://www.bizjournals.com/memphis/news/2014/02/18/fedex-best-brand-ferrari-global-500.html http://www.fedex.com/us/about/news/pressreleases/archives/pressrelease200190095.html?link=4 http://www.academia.edu/3165972/Business_as_Networks_A_Case_study_of_FedEx

FEDEX
(I)Value Proposition
Fedex is a global innovator in transportation industry .The horizontal arrow mark subtly hidden in the brand logo transparent between the letters “E”and “X” symbolically depicts that it is a trustworthy brand that connects people , serving the two precious attributes in the transportation industry “Speed “and “Precision”. The uniqueness lies in its first strategic “Overnight approach” as it well captures the express delivery market segment in a cost-effective way Brand personality

Reliable, Speed, thoughtful, friendly and sincere.
(II)Target group
-Business owner-Traders -Middle-Class people and higher income people who send gifts.-International shippers. In the course of brand expansion, it has continuously managed to track the lifestyle of its primary target business customers, and identified the need to provide mobile printing solutions for them with the well...
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