Fedex's Vision Statement and Analysis

Topics: Strategic planning, Customer, Statements Pages: 2 (395 words) Published: February 28, 2010

FedEx’s Vision Statement and Analysis
Vance Brown
BUS530: Strategic Analysis and Decision-Making
Steve Wynne JD/MBA
February 21, 2010

Vance Brown, iGlobal University of Annandale, Virginia
Identified FedEx’s vision statement to understand reason for which company strategy exists. “Mission/Vision statement” is foundational, & is evaluated related to strategy goals & core values.

“Mission. FedEx will produce superior financial returns for shareowners by providing high value-added supply chain, transportation, business & related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its employees, partners & suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical & professional standards.

Strategy. The unique FedEx operating strategy works seamlessly - & simultaneously - on three levels. Compete collectively by standing as one brand worldwide & speaking with one voice. Operate independently by focusing on our independent networks to meet distinct customer needs. Manage collaboratively by working together to sustain loyal relationships with our workforce, customers & investors” (FedEx®, 1996-2010).

·FedEx’s mission statement is definitely “future-oriented”, thus like a vision statement, & contains accountability for performance measurement.

·Note the following key “quality” words: “focused”, “highest quality”, “mutually rewarding relationships”, safety “first”, “highest” ethics. FedEx commits to excellence.

Note the direct relationship between “mission/vision” & strategy goals (SG) related to core value of “focus”:

a.Compete collectively = (SG) as “one brand”/”one voice” b.“Focus independent networks” = (SG) to meet...

References: FedEx® Company (1996-2010). FedEx® Company Information: Mission, Strategy, Values.
Retrieved February 20, 2010 from
NOTE – APA 5th Style Guidelines source:
Degelman, Douglas, Ph.D. (2009). APA Style Essentials. Retrieved February 21, 2010 from
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Analysis of Mission and Vision Statement Essay
  • Analysis of vision and mission statement Essay
  • Financial Statement Analysis Essay
  • Vision Statement Essay
  • Mission and Vision Statement Paper
  • Vision Statement Essay
  • Vision and Mission Statement Essay
  • Mission and Vision Statement of Rim Essay

Become a StudyMode Member

Sign Up - It's Free