Feasibility Study on Whitening Soap
I. EXECUTIVE SUMMARY
With today’s generation being very conscious of their skin, both men and women are faced with the problem of choosing different kinds of whitening products.
As students that are looking for other ways to earn money, our group has come up with the idea of making a whitening soap that not only serves its main purpose of whitening but also give the users the satisfaction of using soaps that have great scents and are appealing to the consumers.
Competitive Advantage
It is a fact that the majority of the consumers of whitening products are from the teens and young adults that seek to nurture their skin and complexion.
Our product clearly has an advantage compared to other whitening products because first it is very appealing to the consumers both men and women of all ages because of its unique color and the selection of different scents.
Target Market
Since the recent trend in beauty products in today’s market is widely on whitening and anti-aging, and the fact that people are very conscious with their appearance, has constituted to the advocates of this study to choose the following target segment.
Target Segments
Middle-aged women that are beauty conscious: This group of people is usually those that have adequate income to purchase beauty products. They are also the ones that prioritize in preserving their appearance since they are the ones that are starting to age.
Dark skinned people: These are the people that wish to have a lighter skin tone and want to achieve their goal instantly.
II. BUSINESS PLAN
Business Model
A Marketing Strategy
The biggest challenge that will be faced by selling our product is that we have many competitors in the beauty industry and many of them are already established companies and sellers.
The primary business target markets are the Universities and Banks that constitute the major clients of the beauty industry.
B Product Strategy
Since the current market is
With today’s generation being very conscious of their skin, both men and women are faced with the problem of choosing different kinds of whitening products.
As students that are looking for other ways to earn money, our group has come up with the idea of making a whitening soap that not only serves its main purpose of whitening but also give the users the satisfaction of using soaps that have great scents and are appealing to the consumers.
Competitive Advantage
It is a fact that the majority of the consumers of whitening products are from the teens and young adults that seek to nurture their skin and complexion.
Our product clearly has an advantage compared to other whitening products because first it is very appealing to the consumers both men and women of all ages because of its unique color and the selection of different scents.
Target Market
Since the recent trend in beauty products in today’s market is widely on whitening and anti-aging, and the fact that people are very conscious with their appearance, has constituted to the advocates of this study to choose the following target segment.
Target Segments
Middle-aged women that are beauty conscious: This group of people is usually those that have adequate income to purchase beauty products. They are also the ones that prioritize in preserving their appearance since they are the ones that are starting to age.
Dark skinned people: These are the people that wish to have a lighter skin tone and want to achieve their goal instantly.
II. BUSINESS PLAN
Business Model
A Marketing Strategy
The biggest challenge that will be faced by selling our product is that we have many competitors in the beauty industry and many of them are already established companies and sellers.
The primary business target markets are the Universities and Banks that constitute the major clients of the beauty industry.
B Product Strategy
Since the current market is