PAMANTASAN NG LUNGSOD NG MAYNILA
(University of the City of Manila)
General Luna Street corner Muralla Street
Intramuros Manila, Philippines
College of Tourism, Hotel and Travel Industry Management
Your Filipino Cuisine with a Foreign Twist
In Partial Fulfillment of the Requirements for the Subject
Enterprise and Business Planning
BARCIA, Alexis C.
COLOMA, Elijah H.
PASCUAL, Charmaine Joan F.
SAGUN, Mary Ellyn
UMNI, Monica G.
(BS TTM 4th Year – Block 3)
Prof. Jefferson De Roxas
September 24, 2013
This feasibility study ascertains the possibility of setting up a restaurant that offers Fusion Cuisine inIntramuros Manila. Fusion Cuisine blends the culinary traditions of two or more nations to create innovative and sometimes quite interesting dishes. It tends to be more common in culturally diverse and metropolitan areas, where there is a wider audience for such food. Critics of the practice sometimes call it “confusion cuisine,” arguing that chefs rely on novelty to carry the food, rather than flavor, texture, and presentation. It is about taking the best of two or more culinary disciplines and combining them to hopefully find a delicious hybrid of the two. Cuisines of this type are not categorized according to any one particular cuisine style and have played a part in innovations of many contemporary restaurant cuisines since the 1970s. Fusion Cuisine is a term that many people have heard. While the name may be familiar, the precise meaning is harder to pin down. What makes fusion cuisine so hard to define is the fact that virtually anything can qualify as fusion. It is often a very much maligned and entirely misunderstood concept. The word, "Fusion," is most commonly applied to the act of combining two substances or items together, very often by the application of heat. Fusion Cooking relates and essentially the marriage of one or more cooking traditions, techniques or disciplines to form an altogether different approach or finished dish. Most people think of fusion cuisine as a new, trendy idea but really it is a very old concept. It has been around for a couple of decades. Chefs started to merge cuisines around the ’70s. Over the years, fusion cuisine restaurants emerged all over Europe. Many of these restaurants were established in urban areas. In fact, you would likely find these restaurants still offering the same mixed cuisines. Urban areas are actually prime spots for fusion cuisine restaurants since these are also the areas where cultural integration is more predominant. Thus, people are more acceptable of the combined culinary dishes. Philippine cuisine consists of the food, preparation methods and eating customs found in the Philippines. The style of cooking and the food associated with it have evolved over many centuries from its Austronesian origins to a mixed cuisine of Malay, Spanish, Chinese, and American, as well as other Asian and Latin influences adapted to indigenous ingredients and the local palate. Dishes range from the very simple, like a meal of fried salted fish and rice, to the elaborate paellas and cocidos created for fiestas, of Spanish origin. The challenges faced with this type of business are quite enormous as there are many good different restaurants to compete with each other, both local and immigrant owned. The major competitors in this kind of business owned by both foreign and local investors are the restaurant that also offers Fusion Cuisines in Makati City, Quezon City, Pasay City and Shaw Boulevard. The restaurants in these areas have already established a stable Fusion Cuisine and were patronized by the people – fine dining to budget friendly fusion restaurants. In order to find out what kind of Cuisines should we combined, a survey was carefully carried in this regard. For this purpose, the survey was carried out during the...
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