Feasibility Study on Establishing a Specialty Ice Cream Shop

Topics: Ice cream, Demography, Laguna Pages: 45 (9431 words) Published: October 15, 2012


_____________________________________________________________________ A Special Problem Proposal submitted in partial fulfilment of the requirements for graduation with the degree of Bachelor of Science in Business Administration major in Financial Management, College of Business, Management, and Accountancy, First Semester 2012 - 2013. Prepared under the supervision of Prof. Roger V. Dela Cruz



A.Y. 2012-2013


The two researchers Crislynn May Monteser and Stephanie Flores students of Bachelor of Science in Business Administration Major in Financial Management proposed a study about establishing a specialty ice cream shop. Unicus Sapor was the name of the business and they offer Vegetables, Fruits and different Delicacies ice cream variants. The researchers describe the significance of specialty ice cream in the health of the consumers. They also studied the population and availability of the people in the town of Siniloan, Laguna in the place. The different competitors located at municipality of Siniloan. They made a financial projection behind this study. Therefore, they projected a 10-year financial statement (Capital Requirements, Income Statement and Balance Sheet).


Project Background

Everyone loves ice cream. With this said, an ice cream business is a great venture, and the success rate is high. Of course, opening an ice cream shop requires a lot of planning, and business owners need to know the ins and outs of running a successful business. (Valencia Higuera, eHow Contributor)

Ice cream shop are specialty stores that offer one type of product, but the items that complement the ice cream are important part of creating the unique ambiance of an ice cream shop.

Visiting an ice cream shop for a delicious frozen treat is an experience that brings a smile to the faces of old and young alike. Whether served on a cone, covered in chocolate sauce, or piled on a dish with whipped cream and a cherry on top, ice cream is a treat that has been popular for hundreds of years. Ice cream shops are relaxed, fun places to visit, spend time with friends and family, and indulge your craving for something sweet and cold.

Remember the song “Mamang Sorbetero”? This has a lot of things to do with the Filipino Dirty Ice Cream called “sorbetes” by Filipinos. Is it dirty? The Filipino Dirty Ice Cream is not dirty at all. It is called at such because it sold in brightly painted colourful push carts by the sorbeteros (ice cream peddlers) who pushes their carts along the streets and rings a hand held bell in selling these creamy and delicious cold treat. Children who hear this bell start running out to the streets and call the sorbetero for their ice cream treat.

Most Filipino children grew up with buying dirty ice cream and all these are part of the Filipinos’ childhood memories. As adults, Filipinos still love the sorbetes it is much cheaper compared to the ones you buy in the groceries and not as creamier so it does leave the heavy felling compared to eating creamier ones. Most Filipino feasts and occasions are filled with the sorbetes treat that can serve a whole lot of guests.

Sorbetes today is still as popular as the other street foods you find being sold along the streets in the country. In fact, the Filipino Dirty Ice Cream itself is a street food.

Filipino Dirty Ice Cream is still very much in the market and it is still as popular during your childhood days. You can always see ice cream peddlers along the streets with their push carts waving their hand held bells to draw small children’s attention.

Ice-cream is a kind of dessert that can help to get a well...

Cited: Fegi, M.G. 1999. Feasibility Study of a Cafeteria and Fine Dining Restaurant in Batong Malake, Los Baños, Laguna. Unpublished Undergraduate Special Problem. CEM – UPLB.
Luna, C.S. 2002. A Franchise Study of Ihaw – One Restaurant. Unpublished Undergraduate Special Problem. CEM – UPLB.
Ramirez, R.V. 1995. Study on Food Service industry in Barangay Batong Malake, Los Baños, Laguna. Unpublished Undergraduate Special Problem. CEM – UPLB.
Robles, G.R. 2001. “Franchising Business-To-Business” Industry Sector Analysis Series.
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