Feasibility Study of a Restaurant prt 1

Topics: Fast casual restaurant, Types of restaurants, Fast food restaurant Pages: 4 (974 words) Published: March 6, 2014
Chapter 1 – Management Design Concept
A. Business Name and Logo
The vision and mission of the establishment is to care for the environment and had their advocacy, they named their business as “Casa Luntian”. “Luntian” is a Filipino term for the color green. For the entrepreneurs uttering the word green or “Luntian”, two common things comes in to their minds are the environment and being healthy. “Casa” is a Spanish term for house. Since the establishment looks like a house and the interior is designed like a house. The proprietors chose the word “Casa Luntian” to tell the market that the establishment sells healthy foods with a touch of Filipino cuisine. The main product of the establishment are coffees and cakes that are healthy and does not use an artificial flavoring, this would give the customers a new, healthy and distinctive taste to their taste buds.

B. Business Concept
The proprietors chose that the restaurant would be a fast casual restaurant type. The establishment does not offer a full table service, but promises a higher quality of food and atmosphere than a fast food restaurant. The establishment sees that the prices the food would be reasonable and very affordable to the market.

C. Vision
The Casa Luntian’s vision is to be known nationwide as one of a kind, competitive and socially responsive restaurant that is able to cope with the demands of the customers. It also promotes not only Filipino foods but also as an eco-friendly restaurant. D. Mission

Casa Luntian’s mission is to give a professional, friendly and courteous service to our beloved customers. To maintain a clean, comfortable and well maintained premises for our guests and staffs. To sell delicious and remarkable food and drinks that customers would have a reason to come back and remember Casa Luntian. To ensure that all guests and staffs are treated with respect and dignity they deserve. To provide a fair price – nutritional and well-prepared meals...
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