Feasibility Study of a Convention Center

Topics: Convention center, Convention, Zamboanga City Pages: 17 (3715 words) Published: January 13, 2014
NOBLESSE CONVENTION HALL AND CATERING SERVICES
IN PASONANCA, ZAMBOANGA CITY

A Feasibility Study

Presented To
The Faculty of the College Home Economics
Hotel and Restaurant Management Department
Western Mindanao State University

In Partial Fulfillment of
The Requirements for the Subject
TC 105 – Entrepreneurship and Business Planning

By:
NOR AINEH R. BARAZON
RONALYN V. CATAYLO
MICHELLE MAE H. DESIDERIO
ALVEE F. HUSAIN
SHEENA MAE G. KILAT
CHARMAINE B. LUNJAS
NADZRA MISUARI
ESTELA V. NARCISO
GENESEE M.TABUNIAG
JONALYN E. YANSON
JANUARY 11, 2014
TABLE OF CONTENTS

PAGE
ACKNOWLEDGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i ACCEPTANCE SHEET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii PART 1INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
BACKGROUND OF THE STUDY . . . . . . . . . . . . . . . . . . . . . . . . . .
SIGNIFICANCE OF THE STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . .
OBJECTIVES OF THE STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
METHODOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SCOPE AND DELIMITATION OF THE STUDY . . . . . . . . . . . . . . . .
DEFINITION OF TERMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PART IIPROJECT FEASIBILITY STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . MARKETING COMPONENTS

MARKET DESCRIPTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a.i. DEMAND AND SUPPLY SITUATION . . . . . . . . . . . . . . . . . . . . a.ii. DEMAND AND SUPPLY ANALYSIS . . . . . . . . . . . . . . . . . . . . . a.iii. ANALYSIS OF COMPETITORS . . . . . . . . . . . . . . . . . . . . . . . . . a.iv. COMPETITORS STRENGTHS . . . . . . . . . . . . . . . . . . . . . . . . . . a.v. MARKET SHARE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a.vi. PROPOSED MARKETING PROGRAMS . . . . . . . . . . . . . . . . . DISTRIBUTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ADVERTISING AND PROMOTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . BRANDING AND PACKAGING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . COMPANY LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . PROJECTED SALES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B. TECHNICAL ASPECTS a.i. DESCRIPTION OF PRODUCT/SERVICES . . . . . . . . . . . . . . . a.ii. PRODUCTION PROCESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a.iii. BUILDING AND FACILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . a.iv. MACHINERIES AND EQUIPMENTS . . . . . . . . . . . . . . . . . . . . a.v. PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a.vi. LOCATION/SITE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a.vii. RAW MATERIALS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a.viii. UTILITIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a.ix. PRODUCTION COST . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a.x. WASTE DISPOSAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a.xi. TIME TABLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ORGANIZATION AND MANAGEMENT ASPECTS

i. DESCRIPTION OF ORGANIZATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii. ORGANIZATIONAL CHART . . . . . . . ....
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