Feasibility Study of Food Park

Topics: Food, Food industry, Negros Occidental Pages: 11 (2963 words) Published: August 30, 2013
Chapter 1
Background of the study
What is the best thing here in the Philippines? Well, some says “our beaches”, while other says “our culture”, But everyone will say “our food”. Yes, there are no questions when it comes to Filipino Food. We Filipinos have a love affair with food. Filipino likes to eat is not enough because Filipino loves to eat food is the best way to describe our relationship with food. An average Filipino eats at least four times a day. The daily meal is consisting of: breakfast, lunch, snack, and supper. But sometimes these four meals stretch to six meals with snack every after meal. An affair describes a commitment, status and a mutual understanding between two parties (www.wikipedia.com). Therefore, the food also loves a Filipino. Indeed, thousands of fast food chain here in the Philippines is an evident that food also loves Filipinos. Wherever, someone will walk in any cities over street or corner has a restaurant to satisfy ones craving. Even in, television, radio, newspapers, magazines and internet advertisements has something to do with food industry. Establishing a food park in Cadiz City is satisfying every individual needs. Food is a very big part of the Filipino culture. It is common denominator for Filipinos rich or poor. Food is any substance consumed to provide nutritional support for the body (hhtp://en.wikipedia.org/wiki/food). On the other side, park is an area of open space provided for recreational use (http://en.wikipedia.org.wiki/park). Our own definition of Food Park is a family-friendly-environment where family bonds and friends can hangouts over a delightful food. Food Park is very suitable for food trip destinations of families, friends and individuals. Eating is also the best for families to bond and discuss problems over the delicious dinner. The best form of hang-outs especially for young adults. Food is also considered as best de-stressor. Stress is best measured with the gauge of food. It helps unload the burden by eating. The researcher believes that food park will provide the primary needs of individual in satisfying their needs as a human being as well as providing them an eco-friendly place in a family friendly environment. Food is the basic need of individual and it keeps the human body going. Sitting in a chair with delicious food serves for you widens your eyes, makes you hungry and crave and with no pretentions you will act of who really you are. Statement of the problem

The purposed of this study is to determine the feasibility of establishing a Food Park in Cadiz City, Negros Occidental. Specifically, it aims to answer the following questions:
1. What is the management profile of the proposed food park on the following areas: a) Structure of the organization
a.1 Organizational Mission and Vision
a.2 Organizational goals and objectives
a.3 Organizational chart
b) Management and staff
b.1 Job description and specification
b.2 Personnel policies
b.3 Status requirement
2. What would be the building design and facilities of the proposed food park that ensures safety, good ambiance, can accommodate number of people and appropriate as a food trip destinations? 3. What are the marketing strategies and approaches to be considered in order to capture market patronage and be well-known in healthy, good quality foods, and delight customers that will make it distinctive in other food stations? 4. What are the allotted financial requirements and assumptions to be considered in order to pursue the proposed food park and evaluate its capability as business entity? 5. What is the socio-economic impact and contribution of this proposed business to the people from Barangay Daga, Barangay Zone 1 to Barangay Zone 6 that is considered as stakeholders? Scope and Limitation of the Study

This research is undertaking the feasibility of establishing a food park in Cadiz City, Negros Occidental. This study covers the area from...
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