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Feasibility Study for a Beach Resort

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Feasibility Study for a Beach Resort
Executive summary

This feasibility study is commissioned by Mr. Jaime D. Reyes, a resort owner from Pinamalayan, Oriental Mindoro. The resort owner would like to further utilize his resort, Bulaklak Garden Resort, a 24-hectare beach front in Brgy. Pili. Currently, only 3-hectares of the land is being utilized, making 21-hectares a viable spot for improvements. However, due to financial constraints, the owner would like to loan to the bank to finance the probable expansion of his resort, and before this pushes through, he would like to know what improvements must be done and if these improvements will be deemed feasible, enabling him to gain profit, and repay the probable loans in due time.

To address the predicament of the owner, a feasibility study was commissioned. The approach used by the proponents of this study is a step by step and a streamlined plan, starting from identifying which market much be targeted, supported with facts, figures, and in-depth study of the natural endowments of Bulaklak Garden Resort, the inbound tourist statistics in Mindoro Oriental, and the travel behavior and practices of the identified market segments. The main purpose for this is to be able to create a fit between what the resort presently has and the future improvements, with the needs and wants of the chosen market, also taking into consideration the supply or the number of existing resorts offering the same as Bulaklak Garden.

Through the in-depth study, the major expansion project that will require MR. Jaime Reyes to loan from the bank is seen feasible if the recommendations contained in this paper are closely complied with. One of the major recommendations of this study is to target foreign tourists—Europeans, specifically German tourists and Australian tourist. The improvements that must take place, along with its corresponding costs is also shown in this paper. The project would require an initial investment of php6.35M, and it is recommended that the resort

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