Feasibility Study
CHAPTER 1
INTRODUCTION
A Service Business is a business which sells services directly to consumers. Services are intangible in nature, only appearing when required by the consumer, which makes the nature of a service business very different from that of other types of businesses. Marketing a service business can be tricky, because people are selling an intangible idea, rather than a product. Marketing often focuses on showcasing results, and on pushing customer service values to suggest that people will have a positive experience when they work with the business. Starting a service business can be less costly than starting up a business which makes and sells products. Depending on the type of business, much less capital investment may be required.
Our society is stressed out and Hair salons are convenient retreats. A hair salon is a place where one goes to get hair cut as styled, highlighted or colored. People are continually seeking to improve what physical qualities they have. This is our human nature. Given this fact, it is not in any wonder why the hair care and beauty salon business continue to remain amongst the rapidly growing industries today. This business is highly competitive. It is important that you keep yourself abreast with the latest trends in hair styling, treatments, and products.
It's pretty amazing to know that almost all the beauty salons have a very good business these days. The only reason is that people have become extra conscious about their appearance, and are willing to go that extra mile to make themselves more presentable. Though, it is true that this business promises good returns, the competition is pretty tough.
Society has lead women to relate their physical appearance is direct proportion to their self worth. In light of this fact, beauty salons all over the world offer as much as possible to their clients to make sure that they go out looking no lesser than Madonna or even a modern
INTRODUCTION
A Service Business is a business which sells services directly to consumers. Services are intangible in nature, only appearing when required by the consumer, which makes the nature of a service business very different from that of other types of businesses. Marketing a service business can be tricky, because people are selling an intangible idea, rather than a product. Marketing often focuses on showcasing results, and on pushing customer service values to suggest that people will have a positive experience when they work with the business. Starting a service business can be less costly than starting up a business which makes and sells products. Depending on the type of business, much less capital investment may be required.
Our society is stressed out and Hair salons are convenient retreats. A hair salon is a place where one goes to get hair cut as styled, highlighted or colored. People are continually seeking to improve what physical qualities they have. This is our human nature. Given this fact, it is not in any wonder why the hair care and beauty salon business continue to remain amongst the rapidly growing industries today. This business is highly competitive. It is important that you keep yourself abreast with the latest trends in hair styling, treatments, and products.
It's pretty amazing to know that almost all the beauty salons have a very good business these days. The only reason is that people have become extra conscious about their appearance, and are willing to go that extra mile to make themselves more presentable. Though, it is true that this business promises good returns, the competition is pretty tough.
Society has lead women to relate their physical appearance is direct proportion to their self worth. In light of this fact, beauty salons all over the world offer as much as possible to their clients to make sure that they go out looking no lesser than Madonna or even a modern