top-rated free essay

Feasibility Study

By Kacelyn0921 Feb 24, 2013 680 Words
Technological University of the Philippines
College of Liberal Arts
Manila

A Feasibility Study on Establishing a Bukongeño Stall
along San Dionisio, Parañaque City,
Metro Manila

A Feasibility Study Presented to the
Faculty of the College of Liberal Arts of
Technological University of the Philippines-Manila

In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Entrepreneurial Management

By:

Baloloy, Arlyn May H.
Orozco, Jessamae R.
Palma, Kacelyn P.
Pamintuan, Alvin C.
Soriano, Norienda C.
Taboada, Mary Anne D.G.
Varona, Oliver A.

A. BRIEF DESCRIPTION OF THE PRODUCT

Bukongueño is a new Buko Cart concept offering delicious and freshly-made buko (coconut) shakes. Bukongueño Buko Shake is made of 100% pure buko juice with natural buko meat well-blended in milk and shaved ice. This is a perfect choice for people living in a healthy lifestyle.

B. BRIEF DESCRIPTION OF OPERATION
Bukongueño is a franchise business. The main branch of the business is the supplier of all the ingredients and equipment. The coconut endosperm or coconut meats are delivered as frozen and sealed to maintain its freshness. On the first day of operation, the supplier will deliver one kilo coconut meat, 6,000 litters syrup, 6290 ml milk, 60 pieces 330ml pet bottle, 40 pieces 500ml pet bottle, 30 pieces 1000 ml pet bottle, 1000 pieces straw for 330ml and 500ml, 30 pieces straw for 1000 ml. A week after the opening the supply of the materials will depend upon the proponents on how much needed for the operation. The business will operate eight hours a day that will start at ten o’clock in the morning and will end at six o’clock in the evening. The making of buko shake will be made to order so that it will be served fresh and cold. C. MAJOR MARKETING STRATEGIES

The location of the business is along the street at Kay Talise St. Dr. A. Santos Ave., San Dionisio, Parañaque City where different schools (secondary and college) and establishments including passers-by will be the target market. Aside of the location, the proponents will consider the packaging and layout of the stall. For packaging, the product will be in bottle with green wrapper indicating the logo of the business as part of promotion. The stall will be painted with green symbolizing the refreshing and cool color of coconut that may attract children, students, parents, residents and professionals.

When it comes to pricing, the products will be priced according to its size which varies among small, medium and large.

D. TARGET MARKET

Bukongueño targets residents living in Paranaque. Bukongueño will be situated in Paranaque Road near Paranaque National High School and Paranaque Municipal High School as well the Datamex College, Olivarez Hospital and Olivarez College. In order to define the target market, Bukongueño used to segment consumer markets by dividing two broad groups of variable.

After doing the segmentation, the proponents evaluated the segments for the market potentials. And Bukongueño found out that most of the students residing and studying in the area have an active lifestyle, thus, they are likely to be on what is in the trend. On demographics, the proponents target children, teenagers, and adults because of that they are likely to afford the product. Geographically speaking they are nearby hospital, automotive shops, and appliance depots as well as the internet cafes which will likely flocks a number of people towards the stall.

Bukongueño will offer its products and services mostly to the students and it will position itself as the first Coconut derivative business in the area. Since malls are quite far to the area, the Bukongueño stall could be perfectly accessible for its location is eye-catchy and visible to thousands of buyers as well.

The needs to provide students affordable yet nutritional products are some of the reasons why we want to use this opportunity to introduce Bukongueño as the affordable beverage and yet do not compromise its taste and the benefits that it gives to our body.

It is essential for Bukongueño customer to understand that their needs are our priority.

Cite This Document

Related Documents

  • of studies

    ...Studies provide anyone with a high degree of pleasure and enjoyment. Studies enhance our capabilities, our skill, competence and even power. We become further educated, we gain wisdom. Do not study to be argumentative but to explain and teach others and to influence to greater advantage and good of your fellow men. Simple men become wise through...

    Read More
  • Management Feasibility

    ...CHAPTER III MANAGEMENT FEASIBILITY A. BASIC CONSIDERATION IN FORMING THE ORGANIZATION: Management in all business areas and organizational activities are the acts of getting people together to accomplish desired goals and objectives efficiently and effectively. Management compromises planning, organizing, staffing, leading or...

    Read More
  • study skills essay

    ... M00517710 ECH 1200 Study Skills Summative Essay The aim of this essay is to give the reader an overview of the types of academic study skills that I develop for the course of Foundation degree in early childhood studies. In it I will discuss my personal approach to study and the strategies I need to use on the program. The essay will ...

    Read More
  • Study Skills

    ... Study Skills To have good study skills there are many things that must come together for this to happen; time management, goal setting, and the study environment are just three important areas that will be discussed. Time management will be the first important area that will discussed. We all at some point in our lives have to somehow ...

    Read More
  • Case Study

    ...Case Study Analysis Diana Hamilton Comm/215 April 16, 2012 Lyn Wolf Title of Paper Carl Robins, began working for ABC, Incorporated, about six months ago as a campus recruiter. This is considered a tough job, which involves many responsible. Carl had only been with the company for six months, but expressed he was read...

    Read More
  • CASE STUDY

    ...case study city walk 8. CHANDIGARH COLLEGE OF ARCHITECTURE 9. CII_Sohrabji_bussiness centre Hyderabad 10. city centre rohini 11. civic centre delhi 12. SRI AUROBINDO COLLEGE OF COMMERCE AND MANAGEMENT LUDHIANA 13. district court 14. Gumangan, Nars bamboo architecture 15. INDIAN HISTORY & CULTURE TITTLE :- HAUZ KHAS 16. history-of-delhi 17. h...

    Read More
  • Case Study

    ...CASE STUDY SOLUTION The Carter Cleaning Company Ahmed Ali ID: 11901 Chapter 4: Job Analysis Continuing Case: The carter cleaning company: The job description 1. What should be the format and final form of the store manager’s job description? Answer: The format noted in figure 4-6 could be a reasonable format to use. Students may recommend t...

    Read More
  • case study

    ...BUSS 5114 - People, Organisations and Leadership Study Period 1 2014 Assessment Task 2: Minor Case Study 2500 words (35% of total grade) Read the Buddy’s Snack Company case study below and answer all the following questions: 1. Consider the situation of Lynda, Michael and Kyle. Explain how each employee’s situation relates to Eq...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.