Feasibility Plan: Funhub Corp.

Topics: Orders of magnitude, Customer service, Customer Pages: 47 (10758 words) Published: August 11, 2013
Feasibility Plan for the Establishment of FunHub Corporation In partial fulfillment of the subject
Entrepreneurship Management
Presented to the
Institute of Accounts, Business and Hospitality
La Concepcion College
Bulacan

By the FunHub Management of
Business Administration and Hotel and Restaurant Management Students Charmie Baquiran
Ralph Joshua Magana
Rayjohn Mariano
John Paul Nagano

March 2013

TABLE OF CONTENTS
EXECUTIVE SUMMARY
MARKETING ASPECT
Introduction 11
Market Study
Market Description
Consumers’ Purchasing Behavior
Porters Framework13
SWOT Analysis Through IFE & EFE14
Competitive Profile Matrix17
Demand Study18
Supply Study20
Supply and Demand Analysis22
Target Market and Positioning23
Market Survey24
Marketing Mix
Product45
Price48
Place49
Promotion49
People50
Process50
Physical Evidence
Risk Assessment and Controls52
Safety Nets53
Sample of Marketing Collaterals53
TECHNICAL ASPECT
Product Concept, Usage and Benefits55
Raw Materials56
Machineries56
Production/ Office Equipment56
Service Flowchart57
Service Description58
Production Cost58
Quality & Safety Procedure
Uniforms
Layout
Vicinity Map
MANAGEMENT ASPECT
Form of Organization61
Organizational Chart62
Manpower Requirements and Salaries63
Recruitment and Selection Program66
Employee Recruitment Process67
Training and Development Program67
Performance Evaluation Program68
Company Policies69
Compensation and Benefits72
Rules and Regulations

SOCIO-ECONOMIC ASPECT
Environment77
Government77
Consumers77
FINANCIAL ASPECT
Projected Income Statement
Projected Balance Sheet
Projected Statement in Changes in Equity
Notes to Financial Statement
Incorporation Requirements
Revenue
Operating Expenses
Payroll/ Salaries Expense
Administrative, Utilities, Supplies, Depreciation Expenses
Prepaid Expense/ Property & Equipment
Marketing/ Advertising Expense
APPENDICES

CHAPTER I
* Historical Background
And Industry Analysis
* Company Name
* Mission & Vision
* Corporate Values
* Capital Requirement
* Concept
* Objectives
* Generic Strategy
CHAPTER I
PROJECT SUMMARY
A. Historical Background and Industry Analysis

FunHub Corporation – Commercial Arcade Game room and Family Entertainment Center- is a corporation owned by students of La Concepcion College namely Charmie Baquiran as the President, John Benedicto as the Vice-President, Nagel Almario, Ralph Joshua Magana, Rayjohn Mariano, Christine Montes and John Paul Nagano as the middle level management and also the Board of Directors of the company. The company began its operations on October 2013 and located along Igay Road, Quirino Hi-way, Brgy. Sto. Cristo, City of San Jose Del Monte, Bulacan. The group made a lot of trial and errors on what type of business to establish and will be feasible. Commercial Arcade Game room and larger Fun Centers and Family Entertainment Centers (FEC's in industry jargon) are becoming very popular across the world, especially in growth areas such as South America, Asia, and the Middle East, as today's increasingly hostile environment encourages parents to seek out exciting yet safe, fun and wholesome activities for their children, along with teens and adults seeking the latest 3D video games, sports, redemption and motion simulator games to play. Since, the population in City of San Jose Del Monte is tremendously increasing the demand for an amusement place is in need in order for the San Josenos to have a place to go to during their...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Feasibility Essay
  • Restaurant Business Plans Feasibility Essay
  • Essay on Feasibility Study
  • feasibility Essay
  • Business Plan V Feasibility Study Essay
  • Sample Feasibility Essay
  • feasibility Essay
  • Feasibility Marketing Plan

Become a StudyMode Member

Sign Up - It's Free