Feasibility Analysis for an Ecotourism Hotel in Costa Rica
La Fuerza Feasibility Analysis
Introduction 3
Summary Of The Concept 3
The Destination 5
Key Points of the Innovative Idea 5
1 MARKET ANALYSIS 6
1.1 Industry Age, Size, and Growth Rates 6
1.2 Industry Trends and Changes 6
1.3 Industry Structure 7
1.4 Market Characteristics 9
Market Segmentation: 9
Ecotourist Profile: 10
2. COMPETITIVE ANALYSIS 12
2.1 Major Competitors (direct, indirect, future) & Market Dominance 12
2.2 Bases of Competition in the Industry & Degree of Rivalry 13
Local Competitors – 13
International Competitors – 14
Other Competitors - 14
2.3 Self-perception of Competitors 15
Local Competitors— 15
Other Competitors- 16
2.4 Barriers to Entry 16
2.5 Controls over Prices 17
2.6 Control of Costs 18
2.7 Control of Distribution Channels 19
3 VENTURE ANALYSIS 20
3.1 Opportunity / Compelling Need 20
3.2 Product or Service Description 21
Central Attributes 21
Product Range 21
Product and Delivery 21
3.3 Target Market 22
3.4 Unique Benefits 24
3.5 Competitive Advantage 25
3.6 Risks 26
3.7 Financial Projections / Bootstrapping Tactics 27
Capital Needs 27
Gross Margin 28
Sales 29
Profit and Loss 29
Conclusion & Recommendations 31
Appendices 33
Introduction
La Fuerza is project which aims to investigate the implication of an innovative new product in the hotel industry.
The concept is derived from the desire and the vision to provide a sanctuary for city dwellers to disconnect themselves from the rush of the outside world by engaging in soul-cleansing activities.
The retreat will provide guests with simplicity that is not found in the world today, while the necessities of TV, the internet and the telephone are non-existent for the duration of their stay. They will get the chance to better appreciate the simplest and most beautiful aspects of life. Activities would include harvesting, planting, cooking, learning
Introduction 3
Summary Of The Concept 3
The Destination 5
Key Points of the Innovative Idea 5
1 MARKET ANALYSIS 6
1.1 Industry Age, Size, and Growth Rates 6
1.2 Industry Trends and Changes 6
1.3 Industry Structure 7
1.4 Market Characteristics 9
Market Segmentation: 9
Ecotourist Profile: 10
2. COMPETITIVE ANALYSIS 12
2.1 Major Competitors (direct, indirect, future) & Market Dominance 12
2.2 Bases of Competition in the Industry & Degree of Rivalry 13
Local Competitors – 13
International Competitors – 14
Other Competitors - 14
2.3 Self-perception of Competitors 15
Local Competitors— 15
Other Competitors- 16
2.4 Barriers to Entry 16
2.5 Controls over Prices 17
2.6 Control of Costs 18
2.7 Control of Distribution Channels 19
3 VENTURE ANALYSIS 20
3.1 Opportunity / Compelling Need 20
3.2 Product or Service Description 21
Central Attributes 21
Product Range 21
Product and Delivery 21
3.3 Target Market 22
3.4 Unique Benefits 24
3.5 Competitive Advantage 25
3.6 Risks 26
3.7 Financial Projections / Bootstrapping Tactics 27
Capital Needs 27
Gross Margin 28
Sales 29
Profit and Loss 29
Conclusion & Recommendations 31
Appendices 33
Introduction
La Fuerza is project which aims to investigate the implication of an innovative new product in the hotel industry.
The concept is derived from the desire and the vision to provide a sanctuary for city dwellers to disconnect themselves from the rush of the outside world by engaging in soul-cleansing activities.
The retreat will provide guests with simplicity that is not found in the world today, while the necessities of TV, the internet and the telephone are non-existent for the duration of their stay. They will get the chance to better appreciate the simplest and most beautiful aspects of life. Activities would include harvesting, planting, cooking, learning