Fb Case
Case Report on Facebook
Q1. Why do people use Facebook and what do they do when they are there?
Facebook unlike any other social networking sites meets two primary human needs namely, 1. The need to belong and 2. The need for self-presentation.
A social networking site enables a user with the following three major functions. 1. To create user profile 2. To connect with other users 3. To view or track other users
From the above points, one can clearly understand that the visibility of a person among his fellow society members, increases as the network grows. People started using Facebook for increasing their visibility in the society. It gives a unique feel to a person, when his opinions are heard and responded to in a social networking site. This is true in the case of Facebook. Facebook has more than one billion users, i.e. approximately one-sixth of the human population. One more reason why an individual uses Facebook is the Network effect. Network effect is the effect a person has on the value of the product to others, i.e. the value of a product is dependent on number of others using it. Most of the people connected to Facebook just to stay in the network.
Facebook activities:
An individual uses Facebook for various activities. He can browse profiles of his friends, join or browse Facebook groups/pages, read discussion pages, browse pictures, files, videos, can search for friends or groups, and add friend/people with similar interests. He can also interact with Facebook applications and games. One of the most used feature of Facebook is “What’s on your mind” tab, where an individual can post anything which comes to his mind, ranging from day to day activities, jokes, poems, announcements etc. All the facilities and unique features provided by Facebook to its customers, has made Facebook as the most used Social Networking service by worldwide monthly users.
Q2. Evaluate the success of advertising on Facebook
Facebook now has one
Q1. Why do people use Facebook and what do they do when they are there?
Facebook unlike any other social networking sites meets two primary human needs namely, 1. The need to belong and 2. The need for self-presentation.
A social networking site enables a user with the following three major functions. 1. To create user profile 2. To connect with other users 3. To view or track other users
From the above points, one can clearly understand that the visibility of a person among his fellow society members, increases as the network grows. People started using Facebook for increasing their visibility in the society. It gives a unique feel to a person, when his opinions are heard and responded to in a social networking site. This is true in the case of Facebook. Facebook has more than one billion users, i.e. approximately one-sixth of the human population. One more reason why an individual uses Facebook is the Network effect. Network effect is the effect a person has on the value of the product to others, i.e. the value of a product is dependent on number of others using it. Most of the people connected to Facebook just to stay in the network.
Facebook activities:
An individual uses Facebook for various activities. He can browse profiles of his friends, join or browse Facebook groups/pages, read discussion pages, browse pictures, files, videos, can search for friends or groups, and add friend/people with similar interests. He can also interact with Facebook applications and games. One of the most used feature of Facebook is “What’s on your mind” tab, where an individual can post anything which comes to his mind, ranging from day to day activities, jokes, poems, announcements etc. All the facilities and unique features provided by Facebook to its customers, has made Facebook as the most used Social Networking service by worldwide monthly users.
Q2. Evaluate the success of advertising on Facebook
Facebook now has one