Favorite Brand Paper 1

Good Essays
Favorite Brand
MKT 421
November 6, 2014

Favorite Brand
Brand Paper
Apple Inc. is Multinational Corporation located in Cupertino California. Apple manufactures IPods, IPhones, I Pads, and Mac computers. They most recently have announced the launch of their new apple watches along with new IPhone models. Apple is a company known for offering sleek, easy-to-use, highly sought after products worldwide. The company establishes a long-term connection with consumers of varying ages by offering excellent service in their retail stores and also through telephone support. These build loyalty for the brand. Apple places a high value on product differentiation, gaining the upper hand by setting a higher standard for their devices along with prices and availability in the marketplace. For many years, the brand was a far second to Microsoft in terms of sales and operating system use. However, with the launch of the IPhone they gained popularity and are now the number one in sales, year after year edging out Microsoft and other manufacturers. Apple has accomplished this by launching large-scale advertising campaigns, which has given the brand an important place in consumers’ lives and made the brand hip and environmentally responsible. Last, the company prides itself on offering user-friendly devices with many learning tools that can be used by the youngest generation, kids, which gives it an edge over Microsoft and other similar companies.
Reason Number One
One of the reasons that I love this brand is the quality of their products. I have owned 3 IPhones; currently I have an I-Pad, Mac, IPod and IPhone. I have rarely had an issue with any of their products. If I ever have an issue, I can go to any Apple retail location and get it taken care of.

Reason Number Two
Apple 's customer service is unparalleled as far as I am concerned. They have always done everything that they can to fix any issue that I have had with any of their products. They go above and



References: Ahn Nguyen, T. (2011, June 14). Boston Venture Capital & Expansion Stage VC Fund | OpenView Venture. Retrieved November 5, 2014, from http://blog.openviewpartners.com/apples-marketing-strategy-history-repeats-itself/ Apple 's iOS ease and elegance vs. Android 's flexibility and openness. (2013, July 13). Retrieved November 5, 2014, from http://www.10news.com/money/business/apples-ios-ease-and-elegance-vs-androids-flexibility-and-openness-071513 Perreault, W., Cannon Jr., J., & McCarthy, E. (2011). Basic Marketing: A Marketing Strategy Planning Approach (19th ed.). New York, NY: McGraw-Hill Irwin.

You May Also Find These Documents Helpful

  • Good Essays

    Favorite Brand Paper 1

    • 760 Words
    • 3 Pages

    Favorite Brand Paper 1 Favorite Brand Paper Eli Askew Marketing MKT/421 October 20, 2014 Pareesa Naveed Favorite Brand Paper 2 Favorite Brand Paper Sony is one of the leading if not leading technology Corporation within the technical business world today. This organization headquarters can be found in Tokyo, Japan. Sony business is focus on…

    • 760 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Week 1 - Favorite Brand Paper - Individual Assignment MKT - 421 September 30, 2014 Week 1 - Favorite Brand Paper - Individual Assignment Supermarket brands provide people with a wide variety of options for meeting their shopping needs, with not only the specific types of products and goods offered, but by the unique level of quality and service to which those goods and services reach the minds of consumers. Over the years, these supermarket brands have maintained a firm and loyal customer base…

    • 1183 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Favorite Brand Paper

    • 1366 Words
    • 5 Pages

    The Coca-Cola Company is an exceptional brand because they have built loyal customer relationships through the added value of their various community efforts, successful execution of the marketing concept, and established an effective marketing mix. The company’s competitor’s, PepsiCo and Dr Pepper Snapple Group, lack the commitment to improve their carbonated soft drink market share rating by meeting their customer wants and needs. Favorite Brand Paper – The Coca Cola Company The Coca-Cola Company…

    • 1366 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Favorite Brand Paper

    • 813 Words
    • 3 Pages

    Favorite Brand Paper Brandon White MKT/421 09.01.2014 Frederick Beiermeister Personal Branding Plan Paper Within this paper the reader will read about 3 to 4 companies the author would like to work for with detailed explanations as to why. Furthermore, the reader will learn ways of engaging those companies in the most effective manner in communication that guarantees the author’s acceptance of those position(s), and what makes the author potentially valuable to…

    • 813 Words
    • 3 Pages
    Good Essays
  • Good Essays

    FAVORITE BRAND

    • 832 Words
    • 3 Pages

    Favorite Brand Antoinette Mitchell MKT/421 November 5, 2014 Eric Mc Math Favorite Brand The world is filled with brilliant products and services developed by diverse companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry. Three…

    • 832 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Everyone has certain brands of different products that they have some sort of loyalty towards. This is brand/product that a consumer buys over and over again or a certain one that they will only buy for reasons of knowing they will get the same features, quality, taste, and/or benefits each time (Armstrong & Kotler. 2007). For me, one of these is Country Time Lemonade. Country Time Lemonade is a powered drink mix produced by Kraft Foods (Kraft Foods. n.d.). For as long as I can remember it…

    • 1015 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    My favorite Brand

    • 327 Words
    • 2 Pages

    Kuerig My favorite brand Gilbert Martinez MKT/421 June 8th 2015 Kelly Duman Kuerig My favorite brand Companies aim to develop ways to promote their brand and look to target consumers. The purpose of this paper is to share what brand I felt sold me and made me want to go out and buy and stay purchasing this companies product. The brand that I am passionate about is Kuerig. In 1998 Kuerig was started by Colby college roommates Peter Dragone and John Sylvan. The company started to provide brewing…

    • 327 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Favorite Brand Paper MKT421 August 18, 2014 When we think of the automobiles most people automatically think of Detroit, Michigan as the home of the American automotive industry. Michigan automotive history starts in the 1890s, when inventors tinkered the idea of self-propelled vehicles and later developed into the worlds top automotive producing city, hence the name “Motor City.” In this paper we will identify a brand I am passionate about, explain reasons why, discuss loyalty associated to…

    • 972 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Favorite Brand Paper Twana Davis December 1, 2014 MKT/421 William Alan Mc Intyre In the world of mysteries finding a brand that would keep society interested in wondering the possibilities of future evolutions. My favorite brand is fascinating because of the continuous enhancements that are made to help improve the use of their products for any age and genre. Samsung has a range of products from electronics to appliances which will help consumers in their everyday living obligations. The…

    • 797 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Favorite Brand Charles E Colyar MKT/421 March 2, 2015 Tina Potter Favorite Brand There are many different brands out there that are great. Recently, there is one brand that has gotten my attention and is now my favorite brand. They make many different items. This brand is called Under Armour. Under Armour mainly makes a line of clothing for fitness. The company started in 1996 by a University of Maryland student (Under Armour Inc., 2015). They make clothing for just about every sport including my…

    • 915 Words
    • 4 Pages
    Good Essays