Fastfit Case Study

Topics: Customer, Good, Money Pages: 6 (938 words) Published: January 23, 2013
General Question

1. Mark the main flows of goods and money in the diagram (above) and employ a key or table of descriptive elements to explain your answer (i.e., more than just two words). [Note: you can complete the drawing in PowerPoint and then copy/paste if that is easier for you.] |[pic] |

|Key Symbol |Explanation | |red |The store sells goods to the customer. | |green |The customer gives money to the store. | |blue |The store gives HQ the money from the revenue its earned. | |purple |HQ pays the supplier money to purchase goods. | |black |The supplier ships the goods to the warehouse. | |orange |The warehouse ships the goods to the store to stock the store. |

Customer Questions

2. a) List the specific items of information that are usually gathered at the POS (Point of Sale terminal or cash register) and recorded when a customer checks out (excluding obtaining the identity of the customer which is covered in Q3)? [list of items] a. price of the sale

b. how many items were purchased
c. type of payment
d. product code
e. price of items purchased
f. product description
g. date and time of purchase

b) What are three important uses of this information at the store by the store manager and by headquarters management – a total of six uses? See the table below:
|Role |Important Uses | |Store Manager |What aspect of the store needs improvement | | |What merchandise needs to be restocked | | |Employee performance | |HQ |Customer trends and preferences | | |Expense allocation | | |Tracking sales revenue |

3. a) What are some ways to obtain the identity of the customer at the POS and to associate this “identity” with more detailed information about the customer? b) What business actions could FastFit then take based upon this additional information? a. See table:

|Ways to Obtain Information |Types of Information Obtained | |Credit card information |Economic status of the customer | |Loyalty or membership programs |Personal information about specific customers | |What the customer purchases |What items customers find popular |

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