Fast Food Research Study: Franklin Pierce College
Fast Food Research
Study
KULTYY. SAID
Introduction
• Franklin Pierce College was founded in 1962 by
Frank S. DiPietro
• This research project was conducted from
September to December of 2004 for the population of Franklin Pierce College.
• The population of our survey was based on the
1,591 Franklin Pierce College students on the
Rindge campus.
2
Problem Statement
Our research team came to the conclusion that there is a lack of fast food facilities in the Rindge area. We came to the conclusion that:
Research is necessary to determine if
Franklin Pierce College students would patronize a fast food chain in Rindge, NH
3
Research Objectives
• Determine what criteria are important to consumers with respect to …show more content…
20
Conclusions Continued
• 78.3% of students reported that they would patronize a fast food establishment in Rindge.
• Subway was recorded as having the highest customer satisfaction ratings at
28.3%, Wendy’s followed with 25.8%.
21
Discussion
• More than 87.5% of respondents surveyed replied strongly agree, agree, or neutral when asked if they would patronize a fast food restaurant.
• We found that our research for our literature review stated that McDonald’s was the top choice for favorite fast food restaurant. Our survey showed that students would prefer a Wendy’s.
• We also found that our research stated that Papa John’s had the highest rating for customer service. Our survey respondents had little to no knowledge of the Papa
John’s restaurant.
22
Recommendations
• A fast food restaurant should open in the Rindge area, preferably close to campus.
• There should be a drive-thru option based on our surveys results of 50% of students strongly agreeing or agreeing with this option.
• There should be a fast food establishment which offers late night service for students. Our survey resulted that
70.8% of students strongly agreed or agreed that they get hungry between the hours of 10pm and
Study
KULTYY. SAID
Introduction
• Franklin Pierce College was founded in 1962 by
Frank S. DiPietro
• This research project was conducted from
September to December of 2004 for the population of Franklin Pierce College.
• The population of our survey was based on the
1,591 Franklin Pierce College students on the
Rindge campus.
2
Problem Statement
Our research team came to the conclusion that there is a lack of fast food facilities in the Rindge area. We came to the conclusion that:
Research is necessary to determine if
Franklin Pierce College students would patronize a fast food chain in Rindge, NH
3
Research Objectives
• Determine what criteria are important to consumers with respect to …show more content…
20
Conclusions Continued
• 78.3% of students reported that they would patronize a fast food establishment in Rindge.
• Subway was recorded as having the highest customer satisfaction ratings at
28.3%, Wendy’s followed with 25.8%.
21
Discussion
• More than 87.5% of respondents surveyed replied strongly agree, agree, or neutral when asked if they would patronize a fast food restaurant.
• We found that our research for our literature review stated that McDonald’s was the top choice for favorite fast food restaurant. Our survey showed that students would prefer a Wendy’s.
• We also found that our research stated that Papa John’s had the highest rating for customer service. Our survey respondents had little to no knowledge of the Papa
John’s restaurant.
22
Recommendations
• A fast food restaurant should open in the Rindge area, preferably close to campus.
• There should be a drive-thru option based on our surveys results of 50% of students strongly agreeing or agreeing with this option.
• There should be a fast food establishment which offers late night service for students. Our survey resulted that
70.8% of students strongly agreed or agreed that they get hungry between the hours of 10pm and