Fast Food Nation
What were the similar, defining characteristics both Ray Kroc and Walt Disney exhibited in their personalities, management style and political views? Ray Kroc and Walt Disney where both entrepreneurs of the late 1900’s. Ray Kroc and Walt Disney were both from Illinois and moved to southern California where they both created their American industries. Both men shared the same vision of America, faith in technology and political views. Ray Kroc was a very charming outgoing business man who started from the bottom and built his way to the top. Through trial and error, over and over, he finally achieved his goal of being a successful business man. Walt Disney accomplished the same goal through the same process for trial and error.
In 1954 Kroc sold milkshake mixers to the local McDonald’s Self-Service Restaurant which was one of his best customers. He was very curious about why the company needed eight machines at one location and then discovered the art of McDonald’s Speedee Service System. His vision then was to put McDonald’s on every busy intersection all across the land. Kroc accomplished this by convincing the Mac Donald brothers to sell him the right to franchise the company nationwide while they sat at home and collected the profits. They agreed and Kroc started to franchise the business nationwide.
With his new position in the business, Ray Kroc reached out to Walt Disney with a business proposal to have McDonald's set up in Walt Disney's new Disneyland development that was soon opening. Walt Disney responded asking Kroc to raise the price of McDonald's french fries from 10 ten cent to fifteen cent; where Disney would keep the extra nickel as collateral for McDonald’s concession at Disneyland. Kroc declined the offer because he didn't want to be disloyal to his loyal customers and the two men ventured off into their own directions. Walt Disney opened Disney and used children as his targeted audience. The Disney character Mickey Mouse was the face of
In 1954 Kroc sold milkshake mixers to the local McDonald’s Self-Service Restaurant which was one of his best customers. He was very curious about why the company needed eight machines at one location and then discovered the art of McDonald’s Speedee Service System. His vision then was to put McDonald’s on every busy intersection all across the land. Kroc accomplished this by convincing the Mac Donald brothers to sell him the right to franchise the company nationwide while they sat at home and collected the profits. They agreed and Kroc started to franchise the business nationwide.
With his new position in the business, Ray Kroc reached out to Walt Disney with a business proposal to have McDonald's set up in Walt Disney's new Disneyland development that was soon opening. Walt Disney responded asking Kroc to raise the price of McDonald's french fries from 10 ten cent to fifteen cent; where Disney would keep the extra nickel as collateral for McDonald’s concession at Disneyland. Kroc declined the offer because he didn't want to be disloyal to his loyal customers and the two men ventured off into their own directions. Walt Disney opened Disney and used children as his targeted audience. The Disney character Mickey Mouse was the face of