General Business Description
Doctor’s Associates Inc., DBA SUBWAY Overview
SUBWAY® Restaurants is a registered trademark of Doctor’s Associates Inc. (DAI) located in Milford, Connecticut., USA. Address:
325 Bic Drive
Milford, Connecticut 06460
Telephone: (203) 877-4281
Toll Free: 800-888-4848
Fax: (203) 876-6695
Incorporated: 1965 as Pete's Super Submarines
NAIC: 722211 Restaurants, Fast Food
“Delight every customer so they want to tell their friends – with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience.” Vision Statement
“Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience.” The Nature of the Business
SUBWAY® is in what is known as the Quick Service Restaurant industry. This industry is made up of more than 200,000 restaurant locations around the world and has combined revenue of about $190 billion annually. This industry is known to be highly fragmented and the fragmentation that Subway belongs to has become blurred as the market has become more competitive. Principal Competitors
Tricon Global Restaurants, Inc.
Blimpie International Inc.
Subway® is a registered trademark of Doctor’s Associate Incorporated and this incorporation is meant to act as a holding company for the SUBWAY® brand. The company is not listed publicly and is held privately. Fiscal Year End: December
Goals & Objectives
SUBWAY® main goal over the years seemed to be store growth and they accomplished that goal through franchisee and licensing. Store growth went from one store in 1965 to 17 just ten years later and by 33,000 by 2010. Currently SUBWAY® has about 35,000 stores worldwide and main objective of all these stores is to be involved in the community either by providing monetary support or product donations. Core Values & Philosophies
They build their business relationships by serving each other, their customers and their communities much as we do with our own families. Teamwork
SUBWAY® challenges themselves and each other to succeed through teamwork, against shared goals and to be accountable for their own responsibilities. Opportunity
They create an entrepreneurial ever growing SUBWAY® community, increasing the opportunities for everyone in the communities they operate. Target Market
SUBWAY® target market is the age group of 18-49 and they focus on advertising to this age group on national TV spots during prime time television programing, sports programming, and late programming on major networks and cable networks. They also have a substantial advertising operation in radio and print multimedia operation. They have also made an effort to focus on social media so that they can take the message to the consumer.
Products and Services
The management team will be opening up a franchised Subway shop in strip mall that has historically heavy pedestrian traffic. Other businesses that will neighbor our operation are a Chinese takeout restaurant, a flower shop, a beauty parlor and a FedEx/Kinko’s store, as our operation will be the fifth and last store. Subway’s menu focuses on fresh and healthy meal choices which would be a perfect fit to give customers a choice of menu items which will not tip the scales. Especially with changing consumer preferences and a shift from fast food to a desire for healthy fresh options, Subway’s products provide healthy options with fast food convenience.
The basic staple of the Subway franchise menu is the submarine sandwich. These sandwiches come in a wide variety of combinations of meats, cheeses, vegetables, and dressings. This variety allows the customer to make their meal truly their own. Some of the most popular sandwiches are Buffalo Chicken, Steak and Cheese, and Meatball...
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