fast food and health promotion

Topics: Nutrition, Fast food, Food Pages: 37 (11818 words) Published: February 26, 2014
The International Journal of Urban Labour and
Vol 7, No. 2, October 2006

Examine the relationship between the Promotion of Healthy Eating and the Food that is consumed
Vivian Wong

Healthy eating is a major concern of the public and has been under-researched for decades. A successful healthy eating campaign can help to raise awareness and in the long run, prevent and minimize long-term diseases such as high blood pressure, heart disease and cancer. This can also reduce the burden on the National Health Service. For all of these reasons, this dissertation aims to determine what people eat, why they choose to eat the way they do and whether they feel the Government has done enough to promote healthy eating. Initially, this study examines the trends of contemporary food culture by sociologists and the marketing powers of promotion to increase student awareness on healthy eating. A discussion on Government policies indicates the efficacy of the Government to reach students with their healthy eating promotion in this country. This study uses qualitative research methods to determine the awareness of the students, on healthy eating and their opinions on the Government’s attempt to promote a healthy nation. Based on the data gathered in this research, an evaluation was made on whether healthy eating promotion is effective in today’s student society. In this study, student choices of food were shown to be primarily affected by price, taste and peer pressure. This is in contrast with the available literature which suggests that social class, culture, the food industries and Government campaigns are the main influences on people’s eating habits.

This dissertation aims to understand how food is promoted and consumed by the public. Our choices of food are affected by many factors such as our social class, our culture, and the media and Government campaigns. Over the past thirty years a surge of interest has arisen and an increase in the consumption of fast food. However, more recently health concerns regarding fast food consumption has surfaced. Sociologists often seek explanations for human behavior and try to link this with the environment in which they live in. Similarly, sociologists such as Alan Warde have examined contemporary food culture and suggested reasons that influence people’s choice. Initially, changes in food consumption patterns and healthy eating promotions from different dimensions were examined. The

© 2006 The International Journal of Urban Labour and Leisure


dissertation then describes the interviews that were conducted with regards to healthy eating. Some key findings were revealed to support the sociological theories. Finally, the discussion sums up and reflects the findings in relation to these theories and see if there is any correlation between the two.

This research was undertaken at a University and based on ten one-to-one interviews. It is important to examine whether we are eating healthily. Food is the basic necessity in life humans consume daily. In this dissertation I want to explore student’s knowledge on healthy eating and whether the Government is doing enough to promote a healthier nation.



on Food

Consumption and

Healthy Eating

Current Trends in Food Consumption
Food consumption relates to the substances that are taken in to produce energy, stimulate growth and maintain life. It consists of essential body nutrients, such as carbohydrates, proteins, fats and vitamins or minerals. Healthy food is considered to be highly beneficial to health, especially a food grown organically or free of additives. Food consumption has tilted towards fast food culture over the past few decades due to its price, convenience and the shortage of eating time. In this section, general consumption trends will be studied and the change of consumer culture over time will be discussed.

Sociologists like Bourdieu...

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Website 1: Office for national statistics website, Extract taken from United Kingdom
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Website 3: Times online newspaper article, McDonald 's salad is more fattening than
a burger, 9th March 2004,,21031425,00.html (accessed on 28th April 2006)
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© 2006 The International Journal of Urban Labour and Leisure
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