Fast fashion and Impact of Tachnology

Fashion industry is one of the most powerful, yet misunderstood industries in the world. The way we dress is so important to the people that it creates the unstoppable, powerful force behind that complex process of design, manufacture and distribution. Fashion industry operates on three levels- haute couture, ready-to-wear and mass production. The main difference between them is quality of the product and price, but the history of the three segments is also different. We can easily say that couture begun when the first garment has been constructed, hand-sewn in the early-medieval times, but the first haute couture house was established in the Winter of 1857/58 in Paris by Charles Frederic Worth- the first couturier. The exact translation of “haute couture” is “high sewing”. Haute couture is an art of making a garment. To qualify as couture, a garment has to be made to the client´s individual measurements, almost entirely hand-made ( except for its major seams sewn together by machine) by one of the couture houses registered to the Chambre Syndicale de la Haute Couture, a body founded by Worth to regulate the craft of haute couture. Twice a year Haute Couture shows are held, where the prototypes of the collections are shown. The client then selects items and books the fittings as the garments need to be made to the client´s measurements. The couture house structure is set up on Parisian model and has to obey strict rules of the Chambre Syndicale made in 1945. Each house must employ at least 20 people in its workshops, must at least present 50-75 designs to the press during Spring/Summer and Autumn/Winter seasons and also presents the collections to the potential clients in respective couture houses. The structure of the house is as follow:
The Designer or Couturier- the figurehead for the house eg. Christian Lacroix, John Galliano. The designer design the collections and oversees the whole process of manufacturing and distributing. Most designers have