Fast Fashion
Assignment Submission Form * ------------------------------------------------- Please complete and attach this form to your assignment. All assignments must be submitted on the stipulated submission date. * ------------------------------------------------- Please add a “” into appropriate box to indicate your assignment type. Pre-course / Main Assignment Program / Intake : ONL-BBS 1 Pathway: Management | Student Name: | Mitchenko Kristina | Student Number: | 11272511 | Module: | Operations Management | Lecturer/Tutor: | Eamonn Ambrose | Grade: | | DECLARATION: I hereby declare that the attached assignment is my own work. I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Registrar/ or the Board of Examiners, which may result in me being expelled from the program. Signed: Kristina Date Submitted 13.01.2013 |
Introduction
Nowadays such term as fast fashion is far not new, it combines enhanced design and quick response systems. In 80th and 90th in order to get more profit brands shifted to the low-cost high fashion oriented on people who not willing to spend a lot of money however in love with fashion and instead of selling them two standard collections per year making them come back to shop and buy clothes every two weeks as collection changes and rarely repeated.
Zara, H&M and Benetton are three of the most major fast fashion brands, however some of their steps from the “supplier of raw materials to the end-customer” in this case these steps are designing, manufacturing, distribution and retailing not always same. “All stages in chain must include consideration of the final customer; moreover each operation in chain should be satisfying its own customer.”
Benetton
First was Benetton, created by Luciano Benetton during the time, when knitted clothes were expensive in or handmade by old people in boring colours.
Introduction
Nowadays such term as fast fashion is far not new, it combines enhanced design and quick response systems. In 80th and 90th in order to get more profit brands shifted to the low-cost high fashion oriented on people who not willing to spend a lot of money however in love with fashion and instead of selling them two standard collections per year making them come back to shop and buy clothes every two weeks as collection changes and rarely repeated.
Zara, H&M and Benetton are three of the most major fast fashion brands, however some of their steps from the “supplier of raw materials to the end-customer” in this case these steps are designing, manufacturing, distribution and retailing not always same. “All stages in chain must include consideration of the final customer; moreover each operation in chain should be satisfying its own customer.”
Benetton
First was Benetton, created by Luciano Benetton during the time, when knitted clothes were expensive in or handmade by old people in boring colours.
Bibliography: and Strategic Consumer Behavior” ;viewed on 13th of January, 2013 8.http://www.library.fm/index.php?option=com_content&task=view&id=1704&Itemid=30; viewed on 10th of January, 2013