Fashion Retail's Giant LC Waickiki Case Study
Global Turkish fashion retailer, LC Waikiki, opens its first store in Malaysia on December 2, 2017 in Kuala Lumpur. LC Waikiki, operating its own stores in Malaysia, aims to open four stores this year and until the first half of 2018.
Stating that they are extremely happy to enter the Malaysian market, as one of the prominent economies of Asia, LC Waikiki General Manager of Product and Marketing, Deniz Aktürk Erdem declared that LC Waikiki allows its customer to enjoy fashion in 38 countries, in accordance with LC Waikiki’s mission; “everyone deserves to dress well”. Erdem explained that LC Waikiki is a big family with 35,000 employees and operates with more than 850 stores in three continents of the world, continued;
“Before …show more content…
LCW Vision reflects the trends! The collection, following the trends closely and offer many combinations that they can use in daily life and in business life, for the stylish persons, preferring the smart casual look.
LCW Casual is the preference of those who reflect trends, prioritize comfort and who are influenced by street fashion and express themselves in a “casual” way of life, independent of age.
LCW Young is an energetic and enjoyable alternative, which closely follows fashion!
LCW Sports is appealing for all adults, who love to play sports, adopt a sporty lifestyle and clothing style.
LCW Jeans is an ambitious collection, which includes various denim effects and patters that are appealing for the ones loving dynamism and self-confidence in order to more freely.
LC Waikiki Baby range, which satisfies all the needs of the age group from 0 to 4 years, offer quality products at affordable prices, while LC Waikiki Girls and Boys collection satisfies daily and special needs of children who are 4 to 14 years old and prioritizes product safety as well as baby and children health in its wide product