Fashion Merchandising

Topics: Retailing, Marketing, Merchandising Pages: 2 (625 words) Published: March 25, 2013
Fashion merchandising is where fashion and business meet. Fashion merchandising involves marketing fashions to various retail stores, boutiques and wholesalers. The mission of a fashion merchandiser includes connecting different fashions to consumers and anticipating what your clients will be interested in. Fashion merchandising doesn't center on fashion alone; it entails a keen business sense and knowledge of assorted marketing strategies and techniques. Fashion merchandisers are customer-oriented and inspire their customers through the presentation of clothes. Fashion management involves the promotion of fashion and evoking interest in new styles and products.

Fashion merchandisers study trends, research the marketplace for merchandise sources, make buys, adjust price-points and display stock within their shopping venues. They must be aware of past season's sales performances, predicted trends, consumer demand and visual marketing techniques. Their success is measured seasonally by a ratio of hot-selling items to clearance goods, the length of time that merchandise takes to clear and eventual final markdown prices. Career paths within merchandising are many and diverse.

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Fashion merchandising is an interesting career option for those of you who are interested not only in fashion design, but also the business activities involved in this field. You should know that simply a passion for fashion is not enough to pursue this as a career. You have to be passionate about what you do, and there is a lot of action involved in the business front. Simply put, the fashion industry is not as glamorous as it appears, and in careers such as fashion merchandising, the glamor is...
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