Fashion Marketing of Sephora

Topics: LVMH, Louis Vuitton, LVMH brands Pages: 7 (1442 words) Published: October 18, 2012
To offer Sephora a detailed service improvisation package that will facilitate the enhancement of their service delivery. This in turn will enhance the outcome of their marketing activities, ultimately resulting in a better, more satisfied customer base. Therefore leading the company in a more systemized direction.

Dominique Mandonnaud founded Sephora in France in 1969. Sephora was originally called Shop 8, but Dominique Mandonnaud re-named Shop 8. In 1993 Mandonnaud merged the Biblical name, Zipporah (Moses' wife), with the ancient Greek word "Sephos" which means pretty. Sephora stores specialize in selling cosmetic and beauty care products. Sephora was founded in 1969. That one store later expanded to about 750 stores and 21 different countries. In 1996 Sephora’s' perfume outlet was opened in Paris. That outlet is the biggest perfume outlet in the world. In 1997 Sephora was acquired by Louis Vuitton Moet Hennessy (LVMH) a well-established conglomerate based in Paris.

Sephora is the retailer company with more than 200 high-end brands and 13000 premier products in the cosmetics, makeup, skincare, hair products. It is a member of LVMH group that surrounds the most influential indulgence brands from all over the world. Currently, it’s the retailer of perfumes and cosmetics in US and the second largest is in Europe. It also offers the latest beauty trends, tips from the experts and whole selection of creative gifts. Its commitment to excellence in quality and customer service and well trained and dedicated employees.

Sephora's targeting market: Females and Males of any age and race.

Celebrities and socialites have a major impact on today's society. When Sephora comes out with new products, trends and make up ideas they know that we cannot resist being that almost everyone in society strives for a flawless look.

Sephora cosmetics have keen eye when on latest fashion trends when producing their products. They have such a keen eye because they know that as time goes on and generations past fashion changes. Sometimes fashion moves forward and sometimes the fashion of today are trends seen yesterday. Whichever way you look at it Sephora knows our lifestyles change so they make sure their products change to accommodate our way of living.

Demographic factors:
Race: All around the world you find and you see different people of different races, cultures and languages. Because of the diversity in our society Sephora makes products that go with all skin types.

Age:  Sephora has a huge selection of make- up being that the ages of their customers range from 10 and up. For the younger generation, Sephora has a huge selection of Lip balms, lotions and nail polishes. For teens, Sephora has a huge selection of everything ranging from Lipstick, Lip-gloss, Blush, Eye shadow, and Mascara etc. When it comes to adults Sephora specializes in a lot of Anti-aging products.

Technical Factors:
In this day and age it is all about technology. Sephora knows this so to keep everyone up to date they have their website WWW.SEPHORA.COM not only do they have their website they also have a their Facebook page WWW.FACEBOOK.COM/SEPHORA on their Facebook, can find upcoming sales, advice, a link to their twitter page and also ways to get gift card and of course Sephora’s own magazine titled Sephora, My Ultimate Beauty Magazine. .

Product and Services:
Sephora is a division of LVMH, the world’s leading luxury product group.

LVMH luxury brands are from a lineage stretching back into 18th century France. The ultimate expression of crafting, creative energy and vision, each is byword for excellence. The philosophy of excellence and innovation at the heart of LVMH reflects directly in the spirit of Sephora and

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