THE FASHION INDUSTRY: HOW IT WORKS
Ever wonder what Yves Saint Laurent, Donna Karen and Giorgio Armani do all the time? Work! Fashion is fun creative unique and a very complex process. There is so much misconception deliberate and inadvertent misinformation and ignorance surrounding the fashion world that it is difficult to get a clear, unbiased picture of how it really works? Therefore, for a better understanding of the subject Fashion itself meaning is a general term for a popular style or practice during a particular time or among a particular group of people. Fashion is the business of creating and selling clothes from different eras in to new styles. Fashion designers are involved in every phase of designing, showing and producing all types of clothing, from head to toe, dealing with under garments to evening gowns. Design, Manufacture and Distribution makes Fashion one of the World most powerful industries. Design in fashion means to have a plan or drawing produced to show the look and function or works of building the garment. A vision on paper of how it would look. Manufacture this is the process in which the making of design is translated into a marketable garment by hand or using machinery. Distribution fits into the marketing side of it, to supply to retailers in fashion this means selecting the items from the designer or design manufacturing company and selling or distributing them to the public transitioning from wholesale to resale. This process itself incorporates several sub processes; which are marketing, merchandising advertising and display. Fashion industry is the product of the modern age. Prior to the 19th century most clothing was custom made. It was handmade for individuals either as home production or an order from dressmakers and tailors. A Dressmaker is a person who makes custom clothing for women such as dresses, blouses and even gowns. A Tailor is one who makes repairs, and alters to garments such as suit coats in...
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