Fashion Branding

Topics: Cosmetics, Fashion, Make-up artist Pages: 2 (488 words) Published: April 4, 2014
Nia R.
February 6, 2014
Dr. Hwang
Fashion Branding
Fashion brands in the Market place
The Market place of MAC was solely built on the networking and the relationships the previous owners Frank Toskan, and Frank Angelo had with people in the fashion industry. The owners were tired of seeing makeup products that couldn’t sustain the abuse of studio lights so they decided to make a quality makeup company. Frank Toskan was the idea behind the original project making formulas with his brother-in-law Victor Casale who was also a chemist (Evelyn, 2009). Frank Angelo came along to kind of help with the entrepreneurship aspect of the company, and they hit it off after that. Since both of the franks were already in the makeup, and hair industry they knew a lot of people that they could network their new makeup products too. Like I also mentioned before they were the first cosmetic line to offer a wide range of colour lipsticks, most companies were mainly focused on skincare and facial products. MAC cosmetics were originally made for people in the high fashion industry, and were later pushed towards any and everybody in the fashion and makeup industry (Evelyn, 2009). In 1986 MAC was styling fashion looks one being the concept of bald brides in Toronto fashion shows (Voguepedia). In 1988 Henri Bendel in New York was the first department store picking MAC’s cosmetics , followed by a 1994 campaign of “Who is the M.A.C girl” starring Ru Paul nearly raising $1 million for their M.A.C AIDS fund. All this leads to MAC’s participation in their first New York fashion week with fashion designer Matsuda (Voguepedia). MAC was also featured in one of the biggest fashion magazines Vogue in 1994 for the first time. That first New York fashion week runway then lead to MAC sponsoring over 850 shows, spread across 47 New York fashion week by 2012. By 2007 MAC’s AIDs fund raised over 236 million dollars with the help of celebrities such as Mary J. Blige, Lil Kim, Nicki Minaj, Lady...

References: •Evelyn, K. (2009, May 28). The History of Mac Cosmetics | eHow. eHow. Retrieved February 7, 2014, from
•M.A.C.. (n.d.). - Voguepedia. Retrieved February 5, 2014, from
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