Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms. CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities and stakeholders. The aim of this project is to determine how a company complies with the needs of the community as a whole through its financial statements and annual report. The entity that demonstrates high standards of corporate social responsibility chosen by our group is Air Asia Berhad. AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. The company believed that sustainability forms one of their core values and is integral to the way they run their entire organisation. It has been integral to their growth from Day 1 and will continue to guide them as they continue along their journey from an Asean to an Asian airline. Our research group consists of 6 members and the research we will conduct is based on the Annual Report of Air Asia 2012. We are going to find out how Air Asia Berhad demonstrates high standards of corporate social responsibility towards the community. Air Asia Berhad has contributed a lot to the environment such as addressing the issue of human trafficking. The Air Asia Foundation is funding the development of a training module to create greater awareness among their frontline staff (guest service officers, cabin attendants and security personnel) of trafficking, and enable them to take swift action should they suspect any trafficking activity in the course of their work. This includes handling cases...
References: 1. World Airline Awards. (n.d.). Retrieved from www.worldairlineawards.com/awards_2012/lowcost2012.html
2. KURLANTZICK, J. (2007, December 23). The New York Times. Retrieved from www.worldairlineawards.com/awards_2012/lowcost2012.html
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