Fans in Sports

Topics: Motivation, Marketing, Sponsor Pages: 4 (1381 words) Published: February 12, 2006
Fans In Sports
It is obvious that everyone is revolved around sports in this world. Weather they play sports or watch them, sports is in everyone's life. No matter who you are or where you are, there are sports all over. Since the impact that sports has on people is so high, there are fans all over the world. There are so many different types of sports for a single person to follow and to be a fan for. Without fans there wouldn't be as much hype for the athletes as there is now. Fans are the key factor to a lot of athletes and a lot of teams across the world. With out fans it would be pointless to play.

Fans are involved in sports in many ways. Sports have become an increasingly important part of our society (Capella, P1). In the years between 1985 to 1998 the spectators of the four major sports highly increased. With this increase in the popularity of spectator sports has come an increased interest in the sports fan (Capella, P1). Sport fans are involved in many ways. Some of the ways that they involve themselves are support, motivation, loyalty, and home field advantage. Loyalty

There are almost no industries in which fan loyalty carries such a high level of emotional and psychological investments, than sports industries. The public outrage that happens and all the controversial issues that happen. People love that stuff. Many people become fans as children and follow a particular team all their lives (Parks, Quarterman P142). That is how loyalty is started. There are so many traditions and rituals that keep the fan loyal. That is why there are so many fans out there that just keep to one team. One team staying loyal to that one team will keep you a fan and "in the game" for a very long time. That is why you don't see too often a New York Jet fan, being a Miami Dolphin fan, its just not right. You are loyal to one team for how ever long you need to be loyal. Usually forever. Motivation

In order to be a fan you must have some kind...

References: Irwin, R., Lachowetz, T., Cornwell, T., Clark, J (2003). Cause-related sport sponsorship: an assessment of spectator beliefs, attitudes, and behavioral intentions. Sport Marketing Quarterly, 12(3). 131-139.
McDonald, M.., Milne, G., Hong, J. (2002). Motivational factors for evaluating sport spectator and participant markets. Sport Marketing Quarterly, 11(2). 100-110.
Funk, D., Mahony, D., Ridinger, L., (2002). Characterizing consumer motivation as individual difference factors: augmenting the sport interest inventory (SII) to explain level of spectator support. Sport Marketing Quarterly, 11(1). 33-41.
Capella, M., (2002 spring). Measuring sports fans ' involvement: the fan behavior questionnaire. ProQuest, vol. 27(2). 30-37. Http://
Raymond, J., (2001 April). Home field advantage. Proquest, vol 23(4). 34-38. Http://
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